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University of Akron


Study shows corporate social misbehavior hurts brands

A study by University of Akron researchers found that corporate social irresponsibility like pollution, corruption, discrimination, or poor labor conditions in supply chains significantly damage brand reputation. Clear communication and ethical standards across global operations are crucial to make a positive impression in the market.

SourceUniversity of Akron·JournalGlobal Strategy Journal·TypeCase study·DateJun 28, 2024

Helping preterm babies breathe

Dr. Hossein Tavana's research aims to understand the fluid dynamics of surfactant in premature babies' lungs and improve surfactant replacement therapy for RDS. His lab will generate 3D physical models of airways to aid visualization of surfactant flow, leading to better design strategies.

Mechanics of birds' nests subject of NSF research

Experts aim to understand how birds create resilient nests using twigs, leaves, and other materials, with potential applications in building, packaging, self-repairing, and shock-absorption. By studying the collective mechanical interactions of disordered filaments, they hope to develop new technologies inspired by nature.

The right women for the job

The participation of women in the labor force has nearly doubled since 1950, benefiting everyone, including men, with average wages increasing as a result. Women bring important skills and perspectives to businesses, making them more productive and competitive.

SourceUniversity of Akron·JournalJournal of Regional Science·DateOct 10, 2017

Are you Facebook dependent?

A new study by University of Akron researchers found that people who use Facebook to meet new friends are most dependent on the platform. The study also discovered personality traits common among specific types of Facebook users, such as extroverts and those with high self-esteem.