Add BrightSurf on Google Email

University of British Columbia


Studies reveal attitudes of women and their caregivers on use of technology in childbirth

Research reveals that women's attitudes toward birth technology coincide with their choice of healthcare providers, with midwives reporting less favourable views. A generation gap is also seen among obstetricians, with younger doctors favouring routine epidural analgesia and Cesarean section over vaginal births.

SourceUniversity of British Columbia·JournalJournal of Obstetrics and Gynaecology Canada·DateJun 13, 2011

Shame and honor increase cooperation

A new study by UBC researchers found that both shame and honour can increase cooperation by up to 50%, challenging traditional assumptions about the role of reputation in social interactions. The experiment, which involved over 180 participants, used a public goods game to test the impact of shame and honour on individual behaviour.

SourceUniversity of British Columbia·JournalBiology Letters·DateJun 1, 2011

Noninvasive wireless near-infrared device provides reliable diagnosis of bladder dysfunction

A new non-invasive wireless near-infrared device has been shown to be as reliable as current invasive tests in determining bladder disease. The device uses light shone through the skin to monitor changes in bladder physiology, revealing consistent patterns of normal oxygen availability and blood supply in healthy subjects during urinat...

SourceUniversity of British Columbia·JournalInternational Journal of Spectroscopy·DateMay 31, 2011

When the pressure is on, product experts can get facts wrong: UBC study

A recent UBC study reveals that experts with specific product knowledge can make mistakes when relying on their memories to compare products. The researchers found that a feeling of accountability and pressure to give the best recommendations can lead to false recalls, especially in complex goods such as cameras, cars, and computers.

SourceUniversity of British Columbia·JournalJournal of Consumer Research·DateApr 12, 2011