Add BrightSurf on Google Email

University of Texas at Dallas


Study reads between the lines in children's vocabulary differences

Grade school children from low-income homes have significantly smaller vocabularies compared to their peers, with a 10% difference in word learning, leading to long-term academic implications. The study suggests that increasing vocabulary through oral methods and visualizing sentence relationships can be effective interventions.

SourceUniversity of Texas at Dallas·JournalJournal of Experimental Child Psychology·DateNov 30, 2017

Marketing study examines what types of searches click for car buyers

Researchers analyzed survey data on automobile purchases between 2002 and 2012 to compare time spent on internet sources with time spent on offline sources. The study found that those who searched more online tend to spend more time at dealerships, while consumers older than 50 spend less time searching and are less likely to be satisf...

SourceUniversity of Texas at Dallas·JournalJournal of Interactive Marketing·DateOct 16, 2017