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University of Texas at Dallas


Researchers' model helps predict consumer spending

Researchers developed a new methodology to predict consumer spending at competitors, using share-of-wallet as a key metric. The model reveals segments of customers, including those influenced by income and habit, allowing businesses to target high-potential customers and optimize cross-selling strategies.

SourceUniversity of Texas at Dallas·JournalInternational Journal of Research in Marketing·DateSep 25, 2015