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Swing vote 'trumped' turnout in 2016 election

A Yale University study reveals that conversion among swing voters was the primary factor behind Donald Trump's electoral success in 2016. The researchers found that voters switching from Democrat to Republican more consistently explained the GOP's gains than did increases in voter turnout.

SourceYale University·JournalScience Advances·DateApr 21, 2021

More exposure to political TV ads heightens anxiety

A new study by Cornell University researchers has found a positive association between exposure to televised campaign ads and reported diagnoses of anxiety among U.S. adults. The study analyzed two large national datasets and found that increased ad exposure was linked to higher odds of being diagnosed with anxiety.

SourceCornell University·JournalSocial Science & Medicine·DateApr 13, 2021

Explained: Political polarization

A University of Houston researcher has developed a mathematical model showing that economic inequality causes political polarization. Once polarization occurs, it can spread rapidly to the whole population and persist even when the conditions that produced it have reversed.

SourceUniversity of Houston·JournalScience Advances·DateDec 14, 2020

Explaining the religious vote for Trump

Researchers found that Christian nationalist values among non-churchgoers were strongly tied to voting for Trump. In contrast, churchgoers' support for Trump was not influenced by their level of Christian nationalism. The study challenges the idea that the religious vote for Trump was driven by Christian leaders and institutions.

SourceLouisiana State University·JournalSociological Forum·DateNov 10, 2020

How hard is it to vote in your state?

A new analysis identifies US states that make voting easiest and those that make it more challenging. States like Oregon, Washington, Utah, Illinois, and Maryland offer convenient options such as online registration, early voting, and mail-in voting.

SourceNorthern Illinois University·JournalElection Law Journal Rules Politics and Policy·DateOct 28, 2020

When good governments go bad

Researchers found that societies with good governance, characterized by equitable power and wealth distribution, tend to collapse more thoroughly than autocratic regimes. Leaders who abandon core principles and moral guidelines can destabilize their societies, leading to a loss of citizen confidence and fiscal health.

SourceField Museum·JournalFrontiers in Political Science·DateOct 16, 2020

New research determines if political "air war" or "ground game" is most effective

A new study by Lingling Zhang and Doug J. Chung found that mass media advertising is more influential among independent voters, while grassroots outreach is more effective at reaching a candidate's base. The research also suggests that television advertising can persuade undecided voters to change their minds.

Political ads have little persuasive power

A new Yale University study found that political ads have consistently small persuasive effects across various characteristics, including tone, timing, and audience partisanship. The study showed that positive ads work no better than attack ads in influencing voter preferences, regardless of the candidate or party.

SourceYale University·JournalScience Advances·DateSep 2, 2020

Mandatory vote-by-mail modestly increases voter turnout without giving either party an edge in elections, study suggests

A new study analyzing nationwide U.S. county-level data and individual-level voter records from Washington and Utah found that mandatory vote-by-mail modestly increases voter turnout by 1.8-2.9% without favoring either party. The effect on Democratic shares of the vote was not statistically significant, with a minor increase of 0.7%.