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Finding fake feedback

Researchers develop algorithm to identify and block falsified feedback, ensuring ecommerce trust management systems' integrity. The algorithm uses a clustering approach to group similar ratings together and determine the credibility of individual ratings.

SourceInderscience Publishers·JournalInternational Journal of Trust Management in Computing and Communications·DateNov 26, 2015

How to make Web advertising more effective

Researchers found dynamic ads are more attention-grabbing than static ads, but it's not just about attention. Ads with kinetic property influence consumer perceptions of product innovation in products with small improvements, like tablets and smartphones. This effect is strongest in fast-changing industries.

SourceUniversity at Buffalo·JournalJournal of Marketing·DateOct 29, 2015

Hotel 'greenwashing' dirties eco-friendly reputation

Researchers at Washington State University found that consumers are skeptical of hotels' green initiatives when they perceive self-serving motives, but still participate in eco-friendly practices. Hotels can establish credibility by becoming certified by independent agencies and communicating their green programs to customers.

SourceWashington State University·JournalInternational Journal of Contemporary Hospitality Management·DateOct 1, 2015

Active senior travelers have different approaches to technology

A study by the University of Eastern Finland found that active senior travelers can be divided into three groups: Adventurous Experimenters, Meticulous Researchers, and Fumbling Observers. The use of technology is closely linked to travel behavior, and each group has unique preferences for destination choice and information technology ...

SourceUniversity of Eastern Finland·JournalInformation Technology & Tourism·DateSep 28, 2015

Supermarkets/mom and pops battle in emerging markets: INFORMS journal Marketing Science

A study of early-stage supermarket adoption in India finds that the lower middle class is driving growth and will drive demand for modern grocery retail. Supermarkets are more popular among upper and middle-middle classes, while mom-and-pop 'kirana' stores appeal to lower-income shoppers who value credit and home delivery services.

Helium anomaly preceded Mount Ontake eruption

Researchers found a significant increase in helium-3 to helium-4 ratio at the hot spring closest to the volcano prior to the 2014 eruption. This suggests that helium anomalies are associated with phreatic eruptions, potentially offering valuable insights for long-term risk management and disaster mitigation.

SourceUniversity of Tokyo·JournalScientific Reports·DateAug 19, 2015

Work on barren soil may bear fruit

Australian and Chinese researchers have made significant progress in determining the causes of soil acidification. By examining a massive transect of land in China, they found different drivers of soil acidification processes in various types of soils.

SourceJames Cook University·JournalBiogeosciences·DateAug 18, 2015

How language gives your brain a break

A recent study by MIT researchers found that most languages tend to minimize dependency length (DLM) in practice, preferring words related to each other to be close together. This tendency is associated with simpler language use and reduced cognitive load for speakers, listeners, and readers.

SourceMassachusetts Institute of Technology·JournalProceedings of the National Academy of Sciences·DateAug 3, 2015

GPs and the Fit for Work scheme

The GP's advisory role in the new Fit for Work scheme aims to provide additional support for those at risk of long-term incapacity. GPs can help patients weigh up pros and cons of returning to work, reducing negative consequences.

SourceUniversity of Plymouth·JournalBritish Journal of General Practice·DateJun 29, 2015

Men get ahead by chatting before negotiations

A study published in Basic and Applied Social Psychology found that men who engage in small talk before negotiations tend to receive more favorable outcomes. In contrast, women who make small talk are perceived less favorably and do not experience the same benefits.

SourceAmerican University·JournalBasic and Applied Social Psychology·DateJun 17, 2015

When a sudden boost in status at work isn't all good

Researchers found that American employees who experienced a sudden boost in status due to a language mandate felt mixed emotions, including happiness and fear. They knew their status was not tied to their performance or achievement, leading to feelings of instability and lack of control. This study highlights the complex nature of stat...

SourceOhio State University·JournalAcademy of Management Journal·DateJun 16, 2015

Most admired companies have room for social media improvement

A study by Penn State researchers found that many of America's most admired companies have room for social media improvement, with some lacking basic accounts and others struggling to create engaging content. Companies in the consumer packaged goods industry excelled in this area, while those in healthcare struggled.

SourcePenn State·JournalJournal of Promotion Management·DateJun 11, 2015

INFORMS journal: Microsoft algorithm improves directions in large networks for Bing Maps

A new algorithm developed by Microsoft researchers has improved route planning capabilities for Bing Maps, providing faster processing and more accurate information on lengthy trips. The Customizable Route Planning (CRP) engine also offers more reliable alternate routes and better estimates of time needed for turns and traffic snarls.

Customers will pay more today if there's payback later, shows equal billing study

A study of equal billing plans found that customers prefer to pay a little more each month to ensure a refund at the end of the term. This irrational attitude leads to increased customer loyalty and satisfaction. Companies can benefit from this by setting up their equal billing plans to issue refunds at the end of the term.

SourceUniversity of Toronto, Rotman School of Management·JournalInternational Journal of Research in Marketing·DateMay 6, 2015