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University of British Columbia


Discounting humanity: Bargain hunters see customer service workers as less human

A study by UBC Sauder School of Business found that price-conscious consumers perceive customer service workers as less human. This dehumanization can lead to poorer treatment and higher job dissatisfaction among employees. The research highlights the importance of recognizing human needs in customers, even when focusing on saving money.

SourceUniversity of British Columbia·JournalJournal of Consumer Psychology·DateDec 20, 2017

You're not alone in feeling alone

A study found that university students consistently believe their peers have more friends than they do, affecting their happiness. This misperception can be corrected through interventions to promote friendship formation, supporting students' transition to university life.

SourceUniversity of British Columbia·JournalPersonality and Social Psychology Bulletin·DateSep 14, 2017

US investors shun Quebec firms

A new study found significant US institutional investor bias against Quebec firms compared to those in the rest of Canada. Researchers discovered that US holdings in Quebec firms were a quarter lower than those in other Canadian provinces, with biases varying by firm characteristics.

SourceUniversity of British Columbia·JournalManagement Science·DateAug 30, 2017

Trees can make or break city weather

A new study found that trees can increase wind speed by a factor of two when removed, making it more challenging for pedestrians to walk. Trees also reduced the impact of wind pressure on buildings, particularly through small gaps, and contributed to a more comfortable environment.

SourceUniversity of British Columbia·JournalAdvances in Water Resources·DateJul 26, 2017

Serious pain afflicts a third of nursing home residents in last 6 months of life

A significant proportion of nursing home residents suffer from chronic pain during their final six months, according to a recent study. Researchers analyzed data from over 960 seniors and found that 60% reported consistent low or mild pain, while around 34% experienced moderate or severe pain, with little improvement as death approached.

SourceUniversity of British Columbia·JournalJournal of the American Medical Directors Association·DateJun 29, 2017