Research reveals that subtle racism is more damaging than overt hostility, impairing cognitive capacity and mental effort. Black volunteers who witnessed unfair but ambiguous hiring decisions performed worse on the Stroop test, indicating they were using all their mental resources to make sense of the unfairness.
Researchers found that disrupting consumers with confusing sales pitches can increase sales by restating in a familiar way, boosting student interest groups and tuition increases. The 'disrupt-then-reframe' technique exploits the need for cognitive closure, making susceptible consumers more likely to freeze their judgments.
Researchers found evidence that the two sides of the retina interact to enhance shape recognition, coordinating their responses with unexpected temporal precision. This study challenges the traditional view that communication between brain hemispheres is necessary for shape recognition.
Creality K1 Max 3D Printer
Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.
Research by Ellie Parker and Adrian Furnham found that viewers are less able to recall advertised products during programmes with high sexual content. Women were particularly put off by sexual content, while men recalled brands more effectively.
A new study by University of Virginia psychologists has found a significant correlation between the perceived size of a softball and the batting average of its players. The study, published in Psychological Science, suggests that when players are hitting well, they perceive the ball as larger, while poor performers see it as smaller.
Researchers suggest a multidisciplinary approach to managing low back pain, using a step-wise approach with various treatment modalities such as pharmacological treatment, rehabilitation programs, and minimally invasive techniques. This approach can help avoid more invasive surgical treatment options and reduce healthcare costs.
Research reveals low leptin levels in restrained eaters, particularly in underweight females, who have higher cognitive restraint scores. The study found a negative correlation between leptin levels and cognitive restraint scores in these individuals.
AmScope B120C-5M Compound Microscope
AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.
Research shows that training is essential for overcoming fears about using automatic teller machines (ATMs) among older adults. Studies have found that non-users are willing to try ATMs if shown proper usage, and hands-on training improves success rates. Banks can benefit by making ATMs more personal, interactive, and secure.
Researchers at the Pittsburgh Supercomputing Center have developed a new brain mapping technology that can create realistic 3D images of brain activity in real-time. This breakthrough uses functional MRI data to produce high-resolution images, overcoming the previous bottleneck in processing time.