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University of Kansas


Fans prefer teams that built success over time more than with purchased super

Researchers at the University of Kansas found that fans tend to favor teams that build success through time and effort over those assembled from free agency. Fans appreciate the backstory behind a team's success, including hard work and dedication to player development. This preference is strong and reliable across various studies.

SourceUniversity of Kansas·JournalJournal of Applied Social Psychology·DateMar 22, 2021

Researchers boost potency of an HIV-1 antibody, tracing new pathways for vaccine development

Scientists have identified a promising antibody that can effectively fight HIV-1 by tracing new pathways for vaccine development. The study found that the binding strength of the antibody is directly correlated to its ability to neutralize HIV-1, and researchers discovered genetic mutations that enhance the antibody's potency against d...

SourceUniversity of Kansas·JournalProceedings of the National Academy of Sciences·DateMar 11, 2021

New study explores if flirting is real and shows it can work

A new study published in the Journal of Sex Research found that internal states, such as romantic or sexual interest, can be conveyed nonverbally through facial expressions. Researchers identified specific facial cues, including a head turn and smile, as representative of flirting, which men are able to recognize with high accuracy.

SourceUniversity of Kansas·JournalThe Journal of Sex Research·DateSep 14, 2020