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UC Berkeley study reveals goal-oriented rewards as key factors in decision-making

Researchers at UC Berkeley found that people's perception of value is heavily influenced by their personal goals and the context in which a decision is made. The study suggests that achieving a goal is crucial to decision-making, with potential applications in policy changes, financial decisions, education, and therapeutic strategies.

Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

Company culture shapes willingness of workers to act sustainably, research shows

A nationwide study found that social and organizational factors play a critical role in shaping sustainable behaviors among employees. Employees are more likely to act sustainably at work if they feel supported by their company and coworkers. The study also uncovered a link between eco-friendly behaviors and higher job satisfaction, su...

Women's strategic concealment of LGBTQ+ affinity

Researchers at Rensselaer Polytechnic Institute found that women are more likely to hide their LGBTQ+ affiliation when they expect discrimination against LGBTQ+ individuals. This behavior is linked to the experience of gender-based discrimination and the expectation of unequal treatment.

What’s an underrated way to study decisions? Think out loud

A new online protocol is being developed to record people's thoughts while answering trick questions, revealing insights into cognitive quirks and decision-making. The tool aims to decrease the time required for think-out-loud experiments, allowing researchers to reach a broader population and gain greater confidence in their results.

Research puts lens on a new vision for land use decision making

Researchers have proposed a four-lens framework for better and more transparent decisions about land use, balancing society's demands with environmental protection. The framework involves gathering evidence from diverse stakeholders and encourages transparency in decision-making processes.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

How intermittent feedback drives consumer impatience

Research finds that piecemeal feedback increases consumer impatience when provided at a fixed pace after specific behaviors. This association strengthens the connection between actions and outcomes, motivating consumers to pursue prompt results and leading to increased frustration.

Study: AI models fail to reproduce human judgements about rule violations

Researchers found that machine-learning models trained with descriptive data label rule violations more harshly than humans, leading to potential serious implications in the real world. This study highlights the need for careful consideration of data labeling and training methods to ensure fairness and accuracy in AI decision-making.

Mathematical model based on psychology predicts who will buy trendy products

A new study developed a mathematical innovation model grounded in psychology to predict adoption trends for new products. The model divides people into four categories: innovator, early adopter, majority, and laggard, and suggests that each group looks for specific properties of adoption trends to inform their purchasing decisions.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

AI in the ICU

A team of researchers from Carnegie Mellon University has developed an AI-based system to help clinicians make decisions quickly and precisely in the ICU. The system, called the AI Clinician Explorer, provides recommendations for treating sepsis based on data from over 18,000 patients.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

‘Antibiotic culture’ permeates US hospital ICUs

A study by Florida Atlantic University researchers found a significant 'antibiotic culture' in US hospital ICUs, with up to 70% of patients receiving unnecessary antibiotics. The preference for antibiotics is driven by urgency, hierarchy, and uncertainty, leading to increased use despite antimicrobial stewardship guidelines.

A recent research on why pundits can be unreliable

Researchers found that forecasters have an incentive to misreport when their reputation is at stake, with higher levels of misreporting in less uncertain situations. The study suggests firms should trust expert advice when uncertainty is high and link evaluations to ex-post accuracy to reduce misreporting.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

March/April 2023 Annals of Family Medicine Tip Sheet

Researchers investigated perspectives of Black patients on shared decision making (SDM) during medical appointments. They identified preferences for humanistic communication, the need for doctors to account for family members' roles in decision-making, and a growing mistrust in doctors. The study's findings offer insights for adapting ...

Where does your brain want to have lunch?

A new study by Cedars-Sinai investigators has determined that the pre-supplementary motor area (pre-SMA) plays a primary role in weighing value-based choices, such as choosing which book to read or which slot machine to play. The discovery could help understand neurological disorders like addiction and obsessive-compulsive disorder.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Study finds only about half of AI-generated ads only labeled as such

A University of Kansas study analyzed over 1,000 AI-generated ads and found that they are only labeled as ads about half the time, often appealing to consumers in positive ways. The prevalence of AI in programmatic advertising raises concerns about consumer deception and the need for updated guidelines to require transparency.

A chat may help convert a peer to a pro-sustainability stance

Researchers at Ohio State University discovered that exposure to a pro-sustainability opinion in conversation can persuade people with anti-sustainability views to support environmentally friendly initiatives. In contrast, individuals with a pro-sustainability viewpoint remain unpersuaded by opposing viewpoints.

Using games to promote women's health and wellbeing in India

A new study uses mobile game apps to promote healthy decision-making among adolescent girls in India, presenting them with challenges and conflicts that mirror real-life situations. The game aims to build agency and awareness about health issues such as menstrual hygiene management.

Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.

Examining moral courage in the operating room

AORN Journal researcher Danielle Quintana defines surgical conscience as the moral obligation to perform duties regardless of cost or consequence. Her conceptual model illustrates the importance of consistent, accurate, and safe practice in the perioperative environment.

Study shows how to boost early intervention for climate-related health risks

A new analysis by researchers at Duke University proposes a four-step science-based framework to overcome barriers and enhance the success of early warning systems. The framework involves understanding potential barriers, engaging key stakeholders, identifying promising strategies to overcome barriers, and measuring outcomes.

Is choice freedom always a good thing for us and others?

A study explores the relationship between consumer choice freedom and well-being, finding that autonomy and personal control are crucial factors. The research also highlights the limitations of choice freedom for vulnerable groups and suggests a more nuanced approach to understanding freedom.

Reward for cooperative behavior

A study by Max-Planck Researchers found that individuals learn to use rewards specifically to promote good behavior when others also learn about them. The researchers used game theory to explain how reputation affects cooperation and rewarding policies.

DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

NIH grant supports developing ethics framework for AI's use in imaging

A new project will develop a technique to quantify uncertainty in AI-based tools used for image analysis and create a questionnaire to assess patients' risk tolerance when using these tools. The goal is to ensure that AI-assisted clinical decisions are informed by the inherent uncertainty of imaging technologies.

Why do some kids take bigger risks than others?

A new study from Boston University's Social Development and Learning Lab reveals that children from lower socioeconomic backgrounds take bigger risks in certain situations due to their environment. The research, led by Professor Peter Blake, suggests that children are rationally choosing risk when it makes sense in their circumstances.

Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

Do humans think computers make fair decisions?

A study published in Cell Press found that when humans are involved, computer decisions are perceived as fairer. Participants deemed decisions related to positive outcomes fairer than negative ones and had concerns over fairness in systems with higher stakes. The results suggest that automated decision-making systems need careful desig...

Purpose beyond profit: how brands can benefit consumer well-being

Researchers explore the relationship between brand purpose and consumer eudaimonic well-being, finding that brands addressing key factors such as authenticity and commitment to purpose can secure positive outcomes. By incorporating purpose into their strategy, brands can foster a sense of fulfillment among consumers.

AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Ant colonies behave like neural networks when making decisions

A new study suggests that ant colonies behave similarly to networks of neurons in the brain, combining sensory information with group parameters to arrive at a collective response. The findings indicate that ants adjust their decision-making based on the magnitude of heat increase and group size.

Improving serious illness communication for patients with advanced cancer

A quality improvement project at Dartmouth Cancer Center increased serious illness conversations between patients and providers from 0% to 70%, reflecting the importance of early discussions on prognosis and treatment options. The project's success was attributed to standardized work, an engaged interdisciplinary team, and system-level...

Big numbers blur policy ambitions

A new study from Carnegie Mellon University suggests that presenting government programs with a cost-per-person price tag can increase public understanding and participation in policy debates. By scaling large numbers into smaller units, people can better comprehend funding choices, potentially leading to more informed citizenship.

Substantial discrepancies found between estimated and measured GFR

A cross-sectional study found significant differences between estimated glomerular filtration rate (eGFR) and directly measured GFR (mGFR), highlighting the importance of considering uncertainty in eGFR calculations. Researchers suggest renaming eGFR as a population average GFR to improve accuracy.

Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Numbers and experience count in mongoose warfare

A new study found that banded mongooses engage in lethal intergroup battles, with the number of adult males and age of oldest male being crucial factors. Experienced individuals are vital for success, while older males become liabilities beyond a certain age.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

'Democracy' governs mass jackdaw take-offs

A team of researchers found that jackdaws use a form of 'consensus decision-making' to decide when to leave their roosts en masse. By combining recorded calls with tests in which pre-recorded calls were played, the team discovered that birds effectively 'cast a vote' through calling out to reach a consensus.

Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

Seeing members of minority groups everywhere? It's an illusion

A study by Hebrew University researchers reveals that individuals overestimate the presence of minority groups in social settings. This 'diversity illusion' can hinder policies promoting diversity and leads to less support for related initiatives. The research team suggests that awareness and education are key to addressing this bias.

GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.