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Ohio State University


The deadly impact of urban streets that look like highways

Researchers analyzed over 240,000 Google Street View images to find that streets with more visible sky, roadway, and signs have 48% more crashes than residential areas. The study highlights the dangers of 'open road' segments in urban areas, which drivers often perceive as highways, despite being near pedestrians and human activity.

SourceOhio State University·JournalEnvironment and Planning B Urban Analytics and City Science·TypeData/statistical analysis·DateMay 12, 2022

Why science doesn’t help sell chocolate chip cookies

Researchers found that invoking science in marketing pleasurable products like cookies decreases consumer interest. However, pairing science with practicality makes sense to consumers. The study suggests updating public beliefs about scientists and their approach to make science more acceptable for marketing indulgent goods.

SourceOhio State University·JournalJournal of Consumer Research·TypeExperimental study·DateMay 9, 2022

Using AI to predict bone fractures in cancer patients

A new study uses artificial intelligence to predict bone fractures in cancer patients by creating a digital twin of the vertebra. The AI-assisted framework, ReconGAN, simulates how tumors affect the spine and predicts fracture risks, offering medical experts better treatment strategies and patient decisions.

SourceOhio State University·JournalInternational Journal for Numerical Methods in Biomedical Engineering·TypeExperimental study·DateMay 5, 2022

Federal research funding has positive ‘ripple effects’

A new study by Ohio State University researchers found that federal research funding has a positive 'ripple effect', stimulating investigations in new areas and providing unexpected benefits. The study showed that funding mostly goes to hiring people who work on the projects, leading to an increase in productivity and quality of research.

SourceOhio State University·JournalScience Advances·TypeData/statistical analysis·DateApr 22, 2022

Studies detail current, future obstacles to abortion care

Two studies from Ohio State University analyze the impact of proposed abortion bans on access to care, revealing that residents may need to travel up to triple the distance for services. The research highlights the exacerbation of health inequities and the challenges faced by patients with limited financial resources.

SourceOhio State University·JournalPerspectives on Sexual and Reproductive Health·DateApr 20, 2022

A better way to reduce child maltreatment

A national study found that differential response programs, which provide voluntary services to families at risk of child maltreatment, were associated with a 19% reduction in substantiated reports of child maltreatment and a 25% decrease in neglect reports. These programs also led to a 17% reduction in foster care placements.

SourceOhio State University·JournalChild Maltreatment·TypeData/statistical analysis·DateApr 19, 2022

The one word charities use that turns off donors

A new study suggests charities use the word 'spend' instead of 'give' to donors to increase donations, as it implies a sense of control over financial gifts. Researchers found people are more willing to donate their time rather than money due to feelings of personal control.

SourceOhio State University·JournalJournal of Consumer Research·TypeExperimental study·DateApr 12, 2022

Americans love football, but differ on whether kids should play

A new study found that Americans are deeply divided about whether youth tackle football is appropriate for kids. While 45% agree, 50% disagree, and the remainder are unsure. The study shows that factors such as race, ethnicity, socioeconomic status, family history, and community background influence opinions on youth football.

SourceOhio State University·JournalSocial Currents·TypeData/statistical analysis·DateMar 30, 2022

Anyone can be trained to be creative, researchers say

Researchers developed a new method to train people to be creative by making up stories that imagine alternative worlds, shift perspective, and generate unexpected actions. The narrative approach helps individuals tap into their innate creativity, rather than relying on divergent thinking techniques that focus on problem-solving.

SourceOhio State University·JournalAnnals of the New York Academy of Sciences·TypeSystematic review·DateMar 14, 2022

Booster critical as COVID-19 vaccine-induced antibodies wane in 6 months, don’t protect against omicron

Researchers found that two-dose mRNA vaccines against the original and early variants of the SARS-CoV-2 virus offer little to no protection against the omicron variant. A third COVID-19 mRNA vaccine booster shot, however, enhances immune response and provides comparable protection to the delta variant.

SourceOhio State University·JournalScience Translational Medicine·TypeExperimental study·DateMar 1, 2022

Astronomers identify real-life Tatooine using new method

Scientists have successfully identified a real-life Tatooine, the gas giant planet Kepler-16b, orbiting two stars using a new ground-based telescope technique called radial velocity method. This discovery opens the door for applying this method to find other systems with planets that could be habitable.

SourceOhio State University·JournalMonthly Notices of the Royal Astronomical Society·TypeObservational study·DateFeb 23, 2022

The perilous migratory journey of the eastern whip-poor-will

Researchers found that eastern whip-poor-wills from the Midwest breed in a small area of Oklahoma, Arkansas, and east Texas before migrating to Mexico and Central America. The birds' synchronized trip south poses a danger to their population, which has declined by nearly 70% due to habitat loss and urban bird collisions.

SourceOhio State University·JournalDiversity and Distributions·TypeObservational study·DateFeb 8, 2022

Scientists test promising biosensor aimed for use in brain

Researchers developed a waterproof biosensor that can accurately detect changes in potassium and sodium ion levels important in TBI. The chip features electronic components that produce an electrical signal when sensing chemicals, and the team successfully tested it in artificial cerebrospinal fluid and human blood serum.

SourceOhio State University·JournalSmall·TypeExperimental study·DateFeb 3, 2022

People are fast and accurate when making high-value decisions

A new study reveals that people are more accurate and faster when making high-value decisions than previously thought. Researchers found that participants could distinguish between high-value items quickly and accurately, even with the added complexity of knowing what type of decision they were about to make.

SourceOhio State University·JournalProceedings of the National Academy of Sciences·TypeExperimental study·DateJan 31, 2022

How to ruin the taste of a cookie with just 2 words

A recent study from Ohio State University found that labeling identical products as 'new and improved' resulted in higher overall liking ratings compared to those labeled as 'consumer complaint.' The researchers suggest that this negative bias has a bigger impact on consumer perception than positive labels.

SourceOhio State University·JournalFood Quality and Preference·DateJan 26, 2022