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UMass Amherst researcher quantifies the effectiveness of video ads

A UMass Amherst researcher conducted the largest-ever scientific study on video ad effectiveness, analyzing over 257 million ads and 367 million videos. The study found that viewers who return to a site have higher completion rates for all ad categories, while ads inserted in long-form content are more likely to be watched to completion.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

NYU-Poly professors win Google Faculty Research Awards

NYU-Poly professors Juliana Freire and Thanasis Korakis are recognized for their work on big data analysis and developing solutions to improve home wireless performance. They will receive one-year grants supporting their research, which aims to unify data selection and visual analysis to analyze complex urban data sets.

Doctors likely to accept new medicaid patients as coverage expands

A study published in Medical Care suggests that doctors will continue to accept new Medicaid patients after the ACA expansion, but may be less likely to accept uninsured patients. The researchers found that changes in Medicaid coverage did not significantly affect doctors' acceptance of new Medicaid patients.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Peer pressure's influence calculated by mathematician

A mathematician has calculated how peer pressure influences society, examining the effect of direct and indirect social influences on decision-making. The study found that the process begins with individuals directly connected to each other reaching agreement, then the entire social group tips into collective consensus.

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

Explosive dynamic behaviour on Twitter and in the financial market

A study by the University of Copenhagen's Niels Bohr Institute reveals common features in user activity on Twitter and stock market transactions. The analysis shows that events in society trigger collective behaviour among large groups, leading to sudden and intense online activity.

NIH launches first phase of microbiome cloud project

The NIH has launched the first phase of the Microbiome Cloud Project, a collaboration with Amazon Web Services that provides a free public dataset of genetic information on microbes. This initiative aims to facilitate analysis and discovery by reducing computing infrastructure and technical expertise requirements.

Study reveals dramatic fall in death rates after hip replacements

A study led by the University of Bristol found mortality rates in the first 90 days following hip replacement surgery have dramatically decreased from 0.6% to 0.3%, with four treatment options associated with lower death rates: spinal anaesthetic, posterior approach, heparin and mechanical thromboprophylaxis.

Bold idea for 'big data'

Rice University researchers are developing a customized, energy-efficient optical network called BOLD to handle the growing amounts of data in various scientific fields. The new network will utilize optical switches with high capacity and low power consumption, enabling faster processing and analysis of large datasets.

Algae biofuel cuts CO2 emissions more than 50 percent compared to petroleum

A new study published in Bioresource Technology found that algae biofuel reduces life cycle CO2 emissions by 50-70% compared to petroleum fuels. The study also reveals that algae-based fuels have a similar Energy Return on Investment (EROI) as conventional petroleum, making them a promising long-term source of sustainable energy.

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

E-readers more effective than paper for dyslexic readers

A study published in PLOS ONE found that e-readers with short lines of text increased reading speed and comprehension among some dyslexic high school students. This suggests that the use of short lines on e-readers may help reduce visual distractions and improve focus for individuals with dyslexia.

Study indicates space weather may be to blame for some satellite failures

A recent MIT study found that high-energy electron activity in space may contribute to failures in geostationary satellites. The research team analyzed data from eight satellites and found that most failures occurred during declining phases of the solar cycle, particularly when Kp index was three or less.

Doing research in the pub

Researchers analyzed customer behavior in pubs and clubs to determine effective signals for ordering a drink. They found that positioning themselves directly at the bar counter is a successful signal, while avoiding these behaviors indicates non-ordering intentions.

Sky-Watcher EQ6-R Pro Equatorial Mount

Sky-Watcher EQ6-R Pro Equatorial Mount provides precise tracking capacity for deep-sky imaging rigs during long astrophotography sessions.

Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

Underwater intelligence

Researchers developed a new state-space model to analyze fish movement data collected by marine observation networks. The model quantifies uncertainty associated with imperfect locating systems, providing better information for marine conservation activities.

Do conservation scientists work too hard?

Conservation scientists work a substantial amount of their time outside regular office hours, with Japanese and Chinese researchers submitting nearly 40% of their manuscripts outside regular office hours. This trend is increasing, with potential negative impacts on the quality of scientific work and life-work balance.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

The code of objects

A study by Davide Zoccolan and colleagues found that the anterior inferotemporal cortex (IT) categorizes objects based on visual similarity, except for four-legged animals which are represented by semantic meaning. The IT retains a 'raw' lower-level coding of object properties like color and size.

Belief in precognition increases sense of control over life

Research suggests that believing in precognition can provide a psychological boost to perceived control, particularly when individuals feel a loss of control. People who experienced loss of control reported increased belief in precognition and subsequently felt more in control.

The dark side of entrepreneurship

Researchers found that entrepreneurs exhibit higher levels of rule-breaking behavior during adolescence, such as cheating and truancy. However, this behavior tends to dissipate by adulthood, with most entrepreneurs showing no significant difference in anti-social tendencies compared to non-entrepreneurs.

Clean water and soap may help improve growth in young children

A Cochrane review found that interventions improving water quality and hygiene practices resulted in an average 0.5cm increased height growth in children under five. Access to clean water and soap was associated with reduced microbiological and parasitic infestations, positively impacting child development.

Nikon Monarch 5 8x42 Binoculars

Nikon Monarch 5 8x42 Binoculars deliver bright, sharp views for wildlife surveys, eclipse chases, and quick star-field scans at dark sites.

Citizen scientists rival experts in analyzing land-cover data

A new study shows that citizen scientists can analyze satellite data and identify human impact as accurately as experts. However, experts were better at identifying specific land cover types. Interactive training and feedback may help non-experts improve their classification rates.

Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Resilience in the wake of Superstorm Sandy

A recent survey conducted by the AP-NORC Center for Public Affairs Research found that social factors such as neighborhood bonds and social supports play a vital role in coping with disasters. The study revealed that friends, family, and neighbors were the most important sources of help before, during, and after Superstorm Sandy.

Making sense of patterns in the Twitterverse

Researchers have created a powerful digital system, SALSA, to analyze billions of tweets and social media messages in just seconds. The tool helps emergency responders receive early information about natural disasters and public health advocates protect people's health by identifying valuable patterns amidst vast amounts of noise.

Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

More fresh air in classrooms means fewer absences

A study by Berkeley Lab found that increasing classroom ventilation rates up to the state standard can reduce student absences by approximately 3.4 percent, leading to significant cost savings for schools and families. This reduction in absenteeism is estimated to be worth $33 million annually to California's school districts.

Georgia State University research finds Clean Air Act increased Atlanta rainfall

A study by Georgia State University researcher Jeremy Diem found that a decrease in pollution following the passage of the Clean Air Act of 1970 led to an increase in summer rainfall for the Atlanta metropolitan area. Precipitation levels dropped in the 1950s and 1960s due to air pollution, but rebounded in the late 1970s as pollution ...

Rates of emergency bowel surgery vary wildly from state to state

Researchers found that the percentage of emergency bowel surgeries varies wildly from state to state, with some states having 7% mortality rates compared to less than 1% in others. The study suggests that analyzing potential contributing factors may help decrease these rates and improve outcomes.

Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

Elite athletes often shine sooner or later -- but not both

Researchers found that senior athletes outperformed their junior counterparts in most events, with a significantly greater percentage of improvement in lifetime best performance. Only 23.6% of junior athletes went on to medal in the Olympics, while 29.9% of Olympians won medals earlier in their career.

Antimicrobial resistance in Vietnam

The VINARES initiative, launched in Vietnam, aims to strengthen antimicrobial stewardship and has shown encouraging impact. By galvanizing political and medical leadership, the program is providing a framework for long-term self-sufficient infection surveillance and antimicrobial stewardship.

Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

Don't txt n drive: Teens not getting msg

A recent study found that nearly 43% of high school students admit to texting while driving, with higher prevalence among males and older teens. The American Academy of Pediatrics warns that this behavior significantly increases the risk of accidents, making it more dangerous than driving under the influence.

Benchtop NMR breakthrough

NMR spectrometer Pulsar offers affordable and accessible analysis of molecular structure and composition, enabling quality control labs and university teaching centers to utilize the technique.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Riders take load off horses

A study by Patricia de Cocq and colleagues found that 'rising trot' reduces the force exerted on a horse's back, decreasing the risk of injury. By analyzing data from experienced dressage riders using both techniques, they showed that rising trot significantly reduced the load on horses' backs.

More severe concussion symptoms lead to longer recovery time

A new study published in The Journal of Pediatrics found that children who suffer from more severe concussion symptoms tend to have longer recovery times. Researchers analyzed data from 182 patients and identified the total score on the Post-Concussion Symptom Scale as a key predictor of prolonged recoveries.

DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.