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The importance of social media in corporate social responsibility

A recent study analyzed over half a million tweets from 2017 to 2022, finding that social media plays a crucial role in corporate social responsibility (CSR) efforts. The study identified key topics, including sustainability, climate change, and waste management, as well as areas of growth and decline in CSR communication.

SourcePeerJ·JournalPeerJ Computer Science·DateMay 18, 2023

Recent study on how to get people to share a corporate post

A recent study by Sara Valentini and colleagues at Bocconi University found that consistency between online content and the values associated with a brand increases rebroadcasting frequency. Posts containing price promotions also perform well when aligned with the brand's identity, with followers being 109% more likely to share them.

SourceBocconi University·JournalJournal of Interactive Marketing·DateApr 26, 2023

What happens when teens privately ask for help on Instagram?

A study by Drexel University and Vanderbilt University analyzed 82 relevant conversations on Instagram direct messages where teens asked for help, revealing that most disclosures were about mental health concerns. Support was offered in most cases, but specific sets of circumstances led to denial.

SourceDrexel University·JournalProceedings of the ACM on Human-Computer Interaction·TypeData/statistical analysis·DateApr 26, 2023

Sliding out of my DMs: young social media users help train machine learning program to flag unsafe sexual conversations on Instagram

Researchers trained a machine learning program using data from over 5 million direct messages, annotated by 150 adolescents who experienced uncomfortable or unsafe conversations. The technology can quickly flag risky DMs and is intended to address rising trends of child sexual exploitation.

SourceDrexel University·JournalProceedings of the ACM on Human-Computer Interaction·TypeComputational simulation/modeling·DateApr 24, 2023

Social media data provides first glimpse at increased popularity of air conditioning worldwide

New research using social media advertising data provides insights into the adoption of air conditioning units worldwide, particularly in heat-vulnerable regions. The study found that middle-aged, highly educated, married males, and parents with small children are more likely to express online interest in AC units.

SourceRadboud University Nijmegen·JournalOne Earth·TypeData/statistical analysis·DateApr 21, 2023

Machine learning can help to flag risky messages on Instagram while preserving users’ privacy

A machine learning program can spot risky conversations on Instagram by analyzing metadata clues, such as conversation length and participant engagement. The system was 87% accurate in identifying risky chats using sparse and anonymous details from over 17,000 private chats.

SourceDrexel University·JournalProceedings of the ACM on Human-Computer Interaction·TypeComputational simulation/modeling·DateApr 17, 2023

UC Davis study finds tweets can amplify, disrupt, unite and divide

A UC Davis study analyzed millions of Twitter posts to find that social media can both amplify and disrupt individual issues, leading to both unifying and divisive outcomes. The research highlights the complex nature of social media's impact on public discourse, revealing an oscillation between integrated and segregated communication.

SourceUniversity of California - Davis·JournalJournal of Communication·TypeObservational study·DateApr 13, 2023

Lessons learned from COVID: The role of social media

Researchers found that employing social media posts as visual nudges to encourage safe behaviors significantly impacted COVID-19 positivity rates. Images communicating the value of wearing masks made a real difference, with effects remaining even after accounting for various organizational characteristics and disease dynamics.

SourceRensselaer Polytechnic Institute·JournalProduction and Operations Management·TypeComputational simulation/modeling·DateApr 11, 2023

Scientists create model to predict depression and anxiety using artificial intelligence and social media

Researchers at the University of São Paulo used artificial intelligence and Twitter to develop a database and models that can detect depression and anxiety before clinical diagnosis. The study found that BERT performed best in predicting depression and anxiety, with a statistically significant difference from LogReg.

The social framework

A team at the University of Pittsburgh has created a framework to analyze the influence of online conspiratorial content on individuals and communities. The project aims to identify sociodemographic and psychometric factors that contribute to the spread of such messages.

Anti-smoking campaigns on Facebook that discuss the risks of second-hand smoking to pets receive the most user engagement

Researchers from George Mason University found that anti-tobacco campaigns on Facebook discussing the risks of second-hand smoking to pets received the most user engagement. The studies analyzed factors influencing effective antismoking campaigns and user interaction.

SourceGeorge Mason University·JournalJournal of Medical Internet Research·TypeContent analysis·DateApr 6, 2023

Teens who trust online information find it less stressful

Cornell University researchers found that teens' trust in COVID-19 news on social media is key to their well-being. Higher levels of trust are linked to a positive sense of social well-being and lower levels can lead to stress. News literacy programs are crucial for young people to discern fact-based sources from misinformation.

SourceCornell University·JournalPLOS ONE·DateApr 5, 2023

Dominating over junk food on social media

Researchers found that healthier foods require more photographic staging to gain popularity, but using warm colors, repetition, and clean backgrounds can increase audience engagement. This study aims to help health communication and practitioners create visually appealing content that garners higher social media engagement.

SourceUniversity of Georgia·JournalHealth Communication·DateMar 28, 2023

The drugs don’t work – meditation and training are better at sparking creativity

Researchers debunk rock'n'roll myth, finding narcotics have no effect on inspiration. Instead, complex training programs, meditation, and cultural exposure boost creativity. Training that highlights mental techniques has long-term impacts, while mindfulness activities like meditation also improve imagination in the short term.

SourceUniversity of Essex·JournalPsychology of Aesthetics Creativity and the Arts·TypeData/statistical analysis·DateMar 28, 2023

Fake and extremely biased Twitter content decreased between 2016-2020, but top influencers were more polarized

Research by Rensselaer Polytechnic Institute found a decrease in fake and extremely biased Twitter content between 2016-2020, but top influencers became more polarized, creating an echo chamber effect. The study analyzed vast amounts of Twitter data to examine the social media platform's influence on U.S. politics.

SourceRensselaer Polytechnic Institute·JournalNature Human Behaviour·TypeData/statistical analysis·DateMar 22, 2023

Social media usage is associated with body image concerns, poor mental health and disordered eating, according to evidence from 50 studies across 17 countries

A scoping review of 50 studies across 17 countries found a strong association between social media usage and body image concerns, poor mental health, and disordered eating. The study suggests that excessive social media use can have negative effects on young people's self-esteem and overall well-being.

SourcePLOS·JournalPLOS Global Public Health·DateMar 22, 2023

HSE researchers examine wellbeing of Russian social media users and rank public holidays by popularity

A machine-learning model was trained on 10 million tweets to infer users' subjective wellbeing. The study found that New Year's Day is the most popular holiday, followed by Defender of the Fatherland Day and International Women's Day. The researchers also discovered gender differences in attitudes towards certain holidays.

Study sheds light on concerning new trend in drug advertising: Patient influencers

A new study explores the growing trend of patient influencers promoting prescription drugs on social media, often with close ties to pharmaceutical companies. Despite some good intentions, researchers raise concerns about the lack of medical training and potential for misinformation, highlighting the need for greater regulation.

SourceUniversity of Colorado at Boulder·JournalJournal of Medical Internet Research·TypeSurvey·DateMar 13, 2023

Positive emotion drives disinformation ads on Facebook

Research by University of Florida researchers found that disinformation ads on Facebook use a clear recipe with short ad buys, familiar language, and big budgets to reach more people. The most engaging ads were full of positive feelings encouraging good emotions about one's own groups rather than bad emotions towards others.

SourceUniversity of Florida·JournalJournal of Interactive Advertising·TypeContent analysis·DateMar 9, 2023

New Swansea University research shows reducing social media use by just 15 minutes a day can improve your health

A study from Swansea University found that reducing social media use by 15 minutes a day can significantly improve physical health and psychological well-being. The results showed a 15% improvement in immune function, 50% improvement in sleep quality, and 30% fewer depressive symptoms.

SourceSwansea University·JournalJournal of Technology in Behavioral Science·TypeExperimental study·DateMar 8, 2023

Rewarding accuracy instead of partisan pandering reduces Republican-Democrat divide over the truth – study

A new study by University of Cambridge researchers found that offering tiny cash rewards for accuracy can increase people's ability to distinguish between misinformation and the truth. The study suggests that fake news thrives due to a motivational imbalance, where users have more incentive to get clicks than to spread accurate content.

SourceUniversity of Cambridge·JournalNature Human Behaviour·TypeExperimental study·DateMar 6, 2023

What type of GIF user are you?

Researchers at Brigham Young University categorized GIF users into three types: Enthusiasts, Searchers, and Referentialists. Enthusiasts use GIFs to express themselves and impress others, while Searchers enjoy the thrill of finding the perfect GIF for a situation. Referentialists rely on pop culture references to respond to GIFs. Under...

SourceBrigham Young University·JournalConvergence The International Journal of Research into New Media Technologies·TypeSurvey·DateMar 2, 2023

New MIT Sloan research finds Americans are more receptive to counter-partisan messages than previously thought

Researchers found that Americans are more receptive to counter-partisan messages than previously thought, and party loyalty does not significantly distort their processing of evidence. The study used a survey of over 5,000 partisans to test the effect of persuasive messaging on their attitudes.

SourceMIT Sloan School of Management·JournalNature·TypeExperimental study·DateMar 2, 2023

When election winners are announced, their Twitter supporters respond quicker, are more engaged and use less toxic language than supporters of the losing candidate, according to analysis in the US, UK, Brazil and Argentina

Analysis in the US, UK, Brazil, and Argentina shows that winners' Twitter supporters respond faster and engage more positively than losers' supporters. The study found reduced toxicity levels among winners' supporters, suggesting a correlation between winning and increased social media engagement.

SourcePLOS·JournalPLOS ONE·DateMar 1, 2023