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New research cracks the code on selling power of TikTok video ads

A groundbreaking study in Marketing Science introduces an algorithm that predicts which TikTok ads will convert viewers into buyers. The 'product engagement score' uses computer vision-powered metrics to identify effective influencer ads and maximize marketing investments.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

After sexual misconduct accusations, scholars’ work is cited less

A study published in PLOS One found that scholars accused of sexual misconduct experience a significant decrease in citation rates, unlike those accused of scientific misconduct. Non-academics also reported greater aversion to citing works of accused scholars with sexual misconduct accusations.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Recognizing Indigenous rights in environmental data

A team of researchers recommends incorporating principles like collective benefit and ethical governance into ecological data practices to align with existing data infrastructures. They suggest establishing collaborative relationships with Indigenous rights holders and exploring how data can be aligned with Indigenous expertise and wor...

JMIR Publications announces new CEO

Dr. Gunther Eysenbach is stepping down as CEO of JMIR Publications to focus on innovation in academic publishing and AI-driven solutions. Sean Jeong takes over with a proven track record in digital transformation, agile delivery, and program execution.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

Three million years ago, our ancestors were vegetarian

A study published in Science found that nitrogen isotopes in tooth enamel of Australopithecus individuals indicate a primarily plant-based diet. The analysis revealed low nitrogen isotope ratios similar to those of herbivores, suggesting that human ancestors did not regularly hunt large mammals.

Biorefinery innovation: Transforming waste into high-value products

A new study showcases a cutting-edge biorefinery that converts sewage sludge and food waste into valuable volatile fatty acids. The biorefinery's dual benefits include efficient waste management and reduced fossil fuel dependency, with potential environmental improvements through location optimization and alternative chemical use.

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

Study examines differences in strength by position among football players

A new study from the University of Kansas found significant differences in muscular power and strength among different football positions, with linemen having more body mass and quarterbacks having higher peak force. The research suggests position-specific training could optimize athletic performance.

“The biggest challenge is lacking public acceptance of wind turbines”

The study identifies 14 key impacts of wind energy on various systems, including environmental, socio-economic, and political-legal aspects. Researchers found that public acceptance is a major challenge for wind turbines, but also discovered benefits such as the phasing out of fossil-based energy and job creation opportunities.

Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

Risk of thyroid cancer among GLP1-RA users

A large international study of GLP1-RA users and dipeptidyl peptidase-4 inhibitors (DPP-4i) found no evidence that GLP1-RA use is associated with an increased risk of thyroid cancer. The study, published in the Thyroid journal, analyzed data from 92,497 GLP1-RA users and 2,484,408 DPP-4i users.

Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

Smartphones can alert us to wildfires and extreme weather conditions

A new study from Tel Aviv University uses smartphone data to predict wildfire risk, overcoming individual device errors by averaging large amounts of public data. The method provides valuable insights into wildfire evaluation, especially in remote areas lacking traditional weather stations.

New effort to improve care for hidden heart disease

The American Heart Association has launched a new three-year initiative to standardize HCM systems of care and support better management of the disease. The initiative aims to overcome gaps in care for hypertrophic cardiomyopathy, leading to delayed treatment, increased risk of complications, and preventable death.

Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Harbor service, VAST Data provide boost for NCSA systems

NCSA launches Harbor, a fast storage service for global home and software directories, boosting Delta system performance by 400%. Consolidating file systems to VAST namespace improved uptime, load times, and user experience. With Harbor and VAST Data Platform, NCSA achieves scalable and efficient AI infrastructure.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

Kennesaw State researchers take big steps in obesity research with NIH grant

The study aims to confirm initial findings suggesting that increased step counts correlate with improved health indicators, such as reduced body fat and lower insulin levels. By establishing a model, the team hopes to provide healthcare professionals with a tool to recommend tailored walking goals for their patients.

Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

Reducing bias in radiology with topological data analysis

A new approach using topological data analysis (TDA) enhances the reliability and reduces bias in AI systems used for medical diagnosis in radiology. TDA captures intricate features and provides a holistic view of medical images, leading to more accurate diagnoses and equitable patient care.

Data sharing is patient caring

A study found that 64% of clinical trials for the top 30 highest-revenue medicines had their data accessible to researchers, a significant improvement over prior assessments. Companies using independent platforms achieved higher eligibility rates than those relying on internal processes.

AI image-recognition program could read heart images faster, speed care

A new AI program, PanEcho, has been developed to interpret echocardiography videos independently, reducing wait times and improving timely medical care. The program demonstrated accuracy in estimating continuous echocardiographic parameters and quantifying left ventricle dimensions and function.

Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

50 years of survey data confirm African elephant decline

Large-scale declines in African elephant populations have been confirmed over 53 years of survey data. Forest elephant populations decreased by 90%, while savanna elephant populations fell by 70%. The study, published in Proceedings of the National Academy of Sciences, provides a comprehensive assessment of African elephants and highli...

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

911 dispatcher assistance improved chances of receiving bystander CPR

Research highlights that 911 telecommunicators play a critical role in increasing the chances of receiving bystander CPR for women, who are less likely to receive this lifesaving treatment. The study's findings support the importance of community emergency response and advocate for reducing known sex disparities.

Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

A visit from the stork brings genomic hope for this endangered species

A new genomic study reveals high genetic diversity and low inbreeding in the endangered Oriental Stork population, a common finding in many critically endangered species. The study provides hope for the species' long-term survival and suggests that protecting its habitats could rapidly rescue this species from extinction.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.