Articles tagged with Public Relations
Despite scientific progress, public faith in science is collapsing due to the proliferation of digital platforms and the democratization of access to information. This erodes trust as people rely on expert opinions without evaluating scientific claims for themselves.
A study by the University of Kansas found that high school journalists learn business skills through practice and experiential learning, even if business concepts are not directly addressed. Student media advisers reported financial pressures and stressed the need for improved financial literacy education.
A study from Hiroshima University found that green skepticism weakens two key drivers of green consumption: seeking trustworthy environmental information and anticipated guilt about making less sustainable choices. This challenges the common assumption that skeptical consumers will investigate more before deciding on purchases.
A crisis communication study reveals Ticketmaster's inadequate response to technical failures and public backlash, leading to a political scandal and antitrust lawsuit. The company's lack of transparency, avoidance of responsibility, and failure to issue a full apology further damaged its reputation.
A new report from the University of East Anglia warns that charities using AI-generated images risk breaking the fundamental bond of trust with the public. The study found that when AI images are used, the humanitarian cause disappears from the conversation, and the public engages with charity rather than the cause itself.
A study from the University of Kansas found that the kidnapping of Luis Manuel Díaz, father of Colombian soccer star Luis “Lucho” Díaz, resulted in coverage that portrayed his son as a national hero and cast doubt on peace negotiations. The media framing of the story had broader implications for the Total Peace initiative and the Petro...
A new study by ESMT Berlin shows that entrepreneurs can increase support from the silent majority by broadening their public replies to vocal commenters. By managing conversational pathways, founders can create multiple entry points without fragmenting the main story.
The journal has integrated ResearchGate to improve accessibility and impact of research on aging. This allows authors to connect their work with a wider network of peers, fostering collaboration and advancing understanding of the biology of aging.
A new analysis using COTSI data reveals that verifying fake accounts for use in the US and UK is almost as cheap as in Russia, while Japan and Australia have high prices due to SIM costs and photo ID rules. The average price of SMS verification for an online platform was $0.26 in the US and $0.10 in the UK.
A recent study from the University of Kansas found that a 2023 police raid on a small-town newspaper in Kansas sparked
Researchers identified three types of online brand defenders: promoters (emotionally attached), justice promoters (fairness driven), and self-promoters (ego-driven). Companies can encourage promoters by acknowledging them, while justice promoters require a sense of fairness. Self-promoters are motivated by attention and rewards.
Gary Kebbell shares his expertise on navigating today's complex information environment and how to effectively consume news. The public lecture will provide insights into the evolving media landscape and the importance of digital literacy.
A University of Kansas study found that people rate corporate crises messages written by humans as more credible and trustworthy, regardless of the approach taken. However, the approach itself didn't vary between participants who read human or AI-written content.
A study found that fewer than half of U.S. adults are aware of the link between alcohol and cancer, highlighting a need for increased awareness and action. The findings emphasize the importance of reducing the alcohol-related cancer burden in the US.
A new study from the University of Kansas analyzed how professional women soccer players in Europe use social media to promote their personal brand. The research found that when a player's team shared its social media presence with a men's team, it negatively affected women players' following.
A new study by Lancaster University reveals that language in job ads can unintentionally reinforce or disrupt labour force gender/racial composition. Workforces with more women tend to use family-friendly policies in ads, while racial minority workers' ads lack impact, the research shows.
Researchers found that podcasts significantly improved health knowledge, increased exercise levels, and boosted healthy eating habits. Engagement with health-related podcasts was generally high, suggesting they could be an effective medium for health information and behavior change interventions.
Researchers found that companies are more likely to strategically refrain from lobbying when receiving negative media coverage of product recalls. Lobbying can reduce costs related to product recalls, but the repercussions to firm reputation appear not to be worth the savings.
A comprehensive study on HSR lifecycle carbon emissions reveals significant reductions in emissions. The research provides a per-person-per-kilometer evaluation unit to inform effective transportation combinations for reducing carbon emissions during travel.
A new study evaluates effective short video concepts for tobacco control during the Chinese Lunar New Year, finding that certain designs can change behavioral intentions and cultural appropriateness. The most suitable design was a 'Gamified couple at home' style video, while another option showed promise in personal motivation but was ...
A study by University of Nebraska-Lincoln researchers found that crowdfunding platforms create a sense of democracy, but backers often come from similar groups and give to projects they find cool. This limits the democratizing potential of crowdfunding.
Researchers found sponsored content decreases consumer engagement, but prior disclosure offsets this effect. Micro-influencers are more affected by sponsorship than macro/meso-influencers.
A team of Japanese researchers created a big data-driven model that accurately forecasts key economic indicators in real time, eliminating the need for aggregated semi-macroeconomic data. The approach leverages search engine query data to identify highly correlated queries and provides timely insights into economic trends.
A new study by City University of London researchers found that lower perceptions of gender equality and workplace sexual harassment significantly impact job satisfaction in newsrooms globally. The study highlights the need for structural changes to combat inequalities affecting women in the industry, including policies to address all ...
The virtual field trip event, developed to renew public engagement despite pandemic limitations, was recognized with three Anvil Awards and a Pinnacle Award. The event featured a live virtual tour, Q&A sessions, and downloadable activities.
Researchers at the University of South Australia analyzed Instagram fitspiration accounts, finding nearly two-thirds published dubious fitness information. Hyper-sexualized content, objectification, or nudity was present in around a quarter of accounts, promoting unhealthy body shapes and driving body image issues.
Researchers at the University of Kansas propose a data project life cycle to equip students with essential data skills, including spreadsheet wherewithal. The approach emphasizes planning, acquiring, organizing, analyzing, and interpreting data in simple spreadsheets.
Researchers found that Americans are more receptive to counter-partisan messages than previously thought, and party loyalty does not significantly distort their processing of evidence. The study used a survey of over 5,000 partisans to test the effect of persuasive messaging on their attitudes.
A new study from Brigham Young University found that most people on social media self-censor their comments to avoid conflict, while those on the margins fuel online dialogue. The study suggests a shift towards polarized conversations and encourages users to focus on solutions rather than defending identities.
A study conducted by researchers at Hiroshima University found that smartphone users are willing to pay a premium for different surface textures on their phone covers. The study's findings suggest that the commercial viability of surface texture has not been empirically examined, but could be an important aspect of product design.
Researchers at University of Cincinnati found that emphasizing cost savings over global warming increases support for renewable energy sources. The study tested four messaging approaches and found durable bipartisan effects in favor of cost savings.
A new study published in China Economic Quarterly International found that the construction of China's national trunk highway system did not benefit all regions or enterprises along the route. County-level enterprises remained at the low end of the regional industrial value chain, despite improved connectivity and efficiency improvements.
A new study by North Carolina State University found that Facebook's interest profiling process is not accurate, resulting in targeted ads that may not align with users' actual interests. Researchers discovered that even simple activities like scrolling through a page can lead to inaccurate interest inference.
A review of almost 200 studies spanning 15 years reveals large gaps in understanding how to use social media for crisis communication efforts. The study highlights the need for a more comprehensive approach to assess crisis communications on a global scale.
A Kyoto University study reveals that four major oil corporations make unsubstantial commitments to cleaner energy. Despite increased public relations efforts, these companies persistently rely on fossil fuels and show no strong evidence of a shift towards non-fossil fuel energy.
A study by North Carolina State University found that image complexity drives consumer engagement on Instagram. The researchers identified six measures of image complexity and developed a model to determine which combination generates the most positive feedback.
A new study reveals that consumption in G20 nations causes significant premature deaths worldwide, particularly among infants and elderly populations. The research estimates that the lifetime consumption of 28 people in G20 nations will result in one person's premature death.
A study published in the Journal of Marketing found that complimenting a competitor can increase a brand's reputation and sales, particularly among skeptical consumers. The tactic is most effective when done strategically and authentically, signaling a brand's warmth and trustworthiness.
A West Virginia University professor argues that effective communication is crucial for gaining the American public's trust in scientists. By considering four dimensions of trust and tailored communication objectives, science communicators can increase perceptions of competence, integrity, benevolence, and openness.
Professor Sojung Kim at George Mason University has received funding for a PR campaigns course. Students will form public relations agencies and create campaigns to promote First Amendment freedom of speech.
A first-of-its-kind study from LSU shows that journalists can increase media trust by defending their profession while also doing more fact checking. The combination of these two actions had positive effects on mainstream news use and confidence in facts in politics, but fact checking alone did not.
A University of Kansas researcher found that helping others and building mutually beneficial relationships can boost an organization's reputation and build resources. The study analyzed studies from evolutionary biology and economics, concluding that indirect reciprocity is a key to effective cooperation.
A Baylor University study found that women in PR are more likely to form coalitions and seek backup from colleagues before offering ethics counsel, whereas men tend to use rational approaches. This highlights the importance of building relationships for effective communication and avoiding whistleblowing.
Professor Franklin Bien, a renowned expert in integrated circuits, has received the 2017 IEIE Award for his groundbreaking work on wireless power transmission and communication technology. His research has led to numerous international patents and collaborations with major companies.
A Baylor University study found that Millennials pursuing PR careers are unprepared to address moral dilemmas, citing a lack of workplace training and mentorship. The study recommends requiring ethics courses, providing in-workplace training, and promoting senior practitioners' experiences to equip Millennials for their roles.
Researchers at McMaster University have demonstrated that early in-bed cycling sessions can safely start with critically ill ICU patients. The TryCYCLE study shows cycling within four days of mechanical ventilation can help these patients walk farther upon hospital discharge.
Researchers found that unorganized and semi-organized groups use Twitter to develop stances toward organizations during crises. The study suggests that PR professionals can diagnose different publics' attitudes using Contingency Theory, allowing them to craft messages for specific audiences.
A University of Georgia study found that depressed Pinterest users are lacking in proactive coping approaches and positive messages. Researchers analyzed 783 posts and found that many displayed serious or severe depression, with few health professionals addressing the issue.
A Baylor University study finds that advertising and public relations education lacks essential skills for success in social media. The research recommends incorporating business literacy, math, online community management, and media planning into courses to address these gaps.
Researchers found that bloggers who accepted compensation tend to feel more empowered in their relationships with companies, rather than feeling indebted. However, the guidelines have not changed how bloggers acknowledge compensation, and many simply don't report accepting free products.
Couples with more egalitarian childcare arrangements have better relationship quality and sex lives. Men taking on most childcare responsibilities do not negatively impact relationships, and female partners of men in these roles report the highest quality sex lives.
A Baylor University study found that marketing and PR teams often compete for limited C-suite spots due to perceived similarities in their roles. The research highlights distinct contributions of corporate communications and marketing, suggesting both groups need to build internal relationships to educate colleagues on their value.
A Michigan State University study found that Facebook users who like, share, or comment on alcohol-related posts are more likely to think about drinking. The research suggests that social media platforms can inadvertently promote underage drinking by making alcohol content highly engaging.
A new study in the Journal of Consumer Research found that humorous complaints on Amazon and Yelp get more attention from consumers but may not lead to serious responses from businesses. Consumers tend to prefer funny reviews over non-humorous ones.
A study of media stories and press releases related to Toyota's recalls found that failing to acknowledge ethical lapses led to significant damage to the company's reputation. The analysis showed that Toyota was more likely to attribute the crisis to accidental errors, while the print media reported on preventive action that could have...
A new study suggests that the role of public utility commissions and the National Labor Relations Act in labor disputes regarding electric utilities need to be reexamined. The study's author argues that modifying the NLRA could help change the mindset of both labor and management, and ensure that public safety is prioritized.
A new study explores the critical role of science in informing conservation action and its limitations. The authors examine the creation of Wyoming's Path of the Pronghorn migration corridor, highlighting the importance of public outreach, engagement, and collaboration with energy producers to achieve successful conservation outcomes.
A Baylor University study found that corporate communicators can effectively influence senior business executives by building informal coalitions in various settings, including coffee shops. This approach bridges gaps between rank-and-file employees and executives, helping companies avoid mistakes and protect reputations.
A team of McMaster researchers has developed a simple pill that can test water safety using a dissolving breath strip technology. The new method reduces the need for expensive lab equipment and shipping water to the lab, making it potentially life-saving for people in remote areas.
Despite a lack of basic scientific knowledge, most Americans have a positive view of science and scientists. The survey found that over 90% of respondents believe scientists are dedicated to humanity's good, and nearly all think the benefits of science outweigh potential dangers.