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West Virginia University


From wastes to resources: WVU expands rare earth research to help strengthen America’s domestic critical minerals supply

West Virginia University is launching the WVU Rare Earth Elements Initiative to explore U.S. feedstocks and commercialize AMDREE technology for extracting rare earths from acid mine drainage. The initiative aims to enhance national security interests and economic innovation by securing a domestic supply of critical materials.

SourceWest Virginia University·TypeNews article·DateMay 26, 2026

WVU research shows buyers believe karma, not boycotts should punish brands for bad behavior

Research by West Virginia University expert Kylie Vo found that consumers who believe in karma are more likely to forgive companies that behave immorally and less likely to boycott them. In contrast, non-moral transgressions like defective products or misleading claims can severely damage consumer-brand relationships and brand value.

SourceWest Virginia University·JournalJournal of the Association for Consumer Research·DateFeb 17, 2025

WVU researchers say colleges barred from throwing money at student-athletes are offering them multimillion-dollar coaches instead

Researchers found that colleges offer multimillion-dollar coaches instead of throwing money at student-athletes, leading to an arms race in athletics. The study revealed a significant correlation between head coach salaries and team recruitment success, with higher salaries associated with better teams and more victories.

SourceWest Virginia University·JournalApplied Economics·DateSep 23, 2024