Add BrightSurf on Google Email
Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Women, STEM and stereotypes

Researcher Chad Forbes aims to understand how stereotype threat impacts women in STEM fields, leading to job dissatisfaction and decreased performance. He's using a combination of neuroscience and social psychology to develop strategies to reverse this trend.

SourceUniversity of Delaware·DateOct 16, 2013

How peers influence teens' interest in studying math and science

Psychology researcher Nilanjana Dasgupta aims to identify solutions to the 'leaky pipeline' issue, where women and minorities lose interest in STEM subjects. The study explores classroom dynamics and peer relationships to enhance STEM teaching practices and attract more girls and students of color.

SourceUniversity of Massachusetts Amherst·DateSep 24, 2013

African-American females have good odds of getting a loan

According to a study by University of Iowa sociologist Sarah Harkness, African-American females are viewed favorably by lenders, who perceive them as single mothers who are industrious and hardworking. However, cultural stereotypes also influence lending decisions, with African-American men receiving the least amount of funding.

SourceAmerican Sociological Association·DateAug 12, 2013
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

African-American females have good odds to get a loan

According to a University of Iowa study, lenders perceive African-American females as single mothers who are industrious and hardworking, favoring them in lending decisions. The study found that education played a significant role in how lenders viewed borrowers, but gender and race also had an impact.

SourceUniversity of Iowa·DateAug 12, 2013

More women pick computer science if media nix outdated 'nerd' stereotype

Researchers found that women who had taken at least one computer science class were less likely to mention stereotypical characteristics, while men's descriptions remained unchanged. The studies also showed that exposing students to accurate portrayals of computer scientists increased interest in the field among women.

SourceUniversity of Washington·JournalSex Roles·DateJun 25, 2013

'Nerdy' mold needs breaking to recruit women into computer science

A new paper by Sapna Cheryan and colleagues found that downplaying the stereotype of a 'computer nerd' in print media increases women's interest in further education in computer science. The researchers manipulated students' images of a computer scientist using fabricated newspaper articles, revealing that exposure to a non-stereotypic...

SourceSpringer Science+Business Media·JournalSex Roles·DateJun 24, 2013
SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

The hidden agenda of Obama's opposition

A new study assesses whether racial attitudes contribute to Tea Party membership, finding that both members and non-members are driven by race. The authors conclude that President Obama's presidency triggers symbolic racism and racial stereotypes among the population.

SourceSpringer Science+Business Media·JournalRace and Social Problems·DateJun 18, 2013

When women sell themselves short on team projects

A new study highlights how women credit themselves in joint success, finding that they undervalue their contributions when working with men but not with other women. The research contributes to a body of work on stereotypes affecting women in the workplace and underscores how gender influences individual performance expectations.

SourceSociety for Personality and Social Psychology·JournalPersonality and Social Psychology Bulletin·DateMay 7, 2013
Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

Fighting the 'dumb jock' stereotype

A Michigan State University study found that student-athletes who believed their coaches expected high academic performance were more confident in the classroom. Researchers also highlighted the role of professors, academic advisers and classmates in boosting confidence

SourceMichigan State University·JournalJournal of College Student Development·DateApr 22, 2013

People present themselves in ways that counteract prejudices toward their group

Researchers found that individuals from stigmatized groups adopt different strategies to manage prejudice and counteract stereotypes. Overweight participants prioritized wearing clean clothes to minimize disgust-based emotion, while Black men prioritized smiling to 'disarm' concerns about violence.

SourceAssociation for Psychological Science·JournalPsychological Science·DateApr 17, 2013

Catfight? Workplace conflicts between women get bad rap

A recent study from the University of British Columbia's Sauder School of Business reveals that female-female workplace conflicts are often perceived as more negative than male-male or male-female conflicts. Participants rated all-female conflicts as more likely to negatively influence job satisfaction and team repair, despite finding ...

SourceUniversity of British Columbia·JournalAcademy of Management Journal·DateFeb 25, 2013
Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Negative stereotypes about boys hinder their academic achievement

A new study published in Child Development found that children as young as 4 think boys are academically inferior to girls and believe adults share these stereotypes. Conveying egalitarian messages can help close the gender gap by refraining from practices like dividing classes by gender, according to researchers.

SourceSociety for Research in Child Development·JournalChild Development·DateFeb 12, 2013

Marketing technique: Activating gender stereotypes just to knock 'em down

A new study by USC Marshall Professor Valerie Folkes and Ohio State University Professor Shashi Matta investigates how firms can activate gender stereotypes to sell more products. The researchers found that stressing competence and quality can influence consumer behavior in a positive way, rendering the product more appealing.

SourceUSC Marshall School of Business·JournalJournal of Consumer Psychology·DateFeb 12, 2013

Power helps you live the good life by bringing you closer to your true self

Research suggests that being in a position of power can enhance subjective well-being through increased feelings of authenticity. The study found that powerful individuals are more content and experience greater happiness due to their ability to act in congruence with their internal desires and inclinations.

SourceAssociation for Psychological Science·JournalPsychological Science·DateJan 28, 2013

Charting new routes for women at work: Looking to the home and classroom

A new study found that women become less interested in pursuing workplace power when they view themselves as being in control of decisions at home. This shift affects career choices without women even realizing it. Additionally, women experience conflict managing their identities as a parent and worker, which is more pronounced than men.

SourceSociety for Personality and Social Psychology·DateJan 18, 2013
CalDigit TS4 Thunderbolt 4 Dock

CalDigit TS4 Thunderbolt 4 Dock simplifies serious desks with 18 ports for high-speed storage, monitors, and instruments across Mac and PC setups.

Don't be so fast to judge a cat by its color, new study warns

A University of California, Berkeley researcher found that people are more likely to assign positive personality traits to orange cats and less favorable ones to white and tortoiseshell cats. The results suggest that cat color stereotypes can have a negative impact on adoption rates at animal shelters.

SourceUniversity of California - Berkeley·JournalAnthrozoös·DateOct 23, 2012

Calling Miss Congeniality -- do attractive people have attractive traits and values?

A recent study published in Psychological Science found that attractive women are perceived as having more socially desirable personality traits, such as extraversion and conscientiousness. However, the researchers also discovered that attractive women's actual self-reported values differ from those of less attractive women, with attra...

SourceAssociation for Psychological Science·JournalPsychological Science·DateOct 15, 2012
Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

Time with parents is important for teens' well-being

A study by Penn State researchers found that teens continue to spend time with their parents, contrary to the stereotype that they grow apart. Shared time with fathers has a positive impact on adolescents' social skills and self-esteem.

SourcePenn State·JournalChild Development·DateAug 21, 2012

Children with asthma marginalized in movies, says Rutgers-Camden researcher

Research by Rutgers-Camden professor Cindy Dell Clark analyzes Hollywood's portrayal of children with asthma, revealing common stereotypes that can lead to stigma and unfair treatment. Her study suggests that depicting asthma as a form of weakness or stress-induced condition is not supported by medical evidence.

SourceRutgers University·JournalMedical Anthropology Quarterly·DateJun 12, 2012
GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

Dominant East Asians face workplace harassment says study from Rotman School

A recent study from the Rotman School of Management found that dominant East Asians face workplace harassment and are often stereotyped as being non-dominant. The research highlights the importance of recognizing and challenging these prescriptive racial stereotypes to create a more inclusive work environment.

SourceUniversity of Toronto, Rotman School of Management·JournalCultural Diversity and Ethnic Minority Psychology·DateMay 8, 2012

Media portrayal of race in sports reveals biases in corporate world

A study by Penn State researchers found that media coverage of college football quarterbacks perpetuates stereotypes about African American leadership, associating losses with failed leadership and victories with natural ability. This bias may contribute to barriers for black leaders in organizations.

SourcePenn State·JournalAcademy of Management Journal·DateFeb 3, 2012
Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

Study debunks stereotype that men think about sex all day long

A new study from Ohio State University challenges the persistent stereotype that men spend more time thinking about sex. The research found that young men thought about sex almost 19 times a day, while women thought about it nearly 10 times a day. Men also considered eating and sleep needs more frequently than women.

SourceOhio State University·JournalThe Journal of Sex Research·DateNov 28, 2011

Study finds minority consumers will voluntarily pay more for goods and services to assert status

A recent study from USC and University of San Diego professors found that African-American consumers are more likely to pay more for products and services when they feel their status is threatened due to race. In contrast, those who strongly identify with their race have lower willingness to pay. The researchers also discovered that po...

SourceUSC Marshall School of Business·JournalPsychological Science·DateOct 20, 2011
Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

Men win humor test (by a hair)

In the study, men edged out women by 0.11 points on a theoretically perfect score of 5.0, but only excelled with other male raters, highlighting that men's humor prowess is largely driven by social dynamics rather than inherent traits.

SourceUniversity of California - San Diego·JournalPsychonomic Bulletin & Review·DateOct 19, 2011

Women, men and the bedroom

A recent review article examines how gender roles and stereotypes have shaped our understanding of sex and relationships, concluding that many assumptions are unfounded. The study aims to debunk myths and highlight the social factors driving human behavior in intimate settings.

SourceAssociation for Psychological Science·JournalCurrent Directions in Psychological Science·DateOct 17, 2011

Everyone's a little bit racist, but it may not be your fault, study suggests

A recent study published in the British Journal of Social Psychology suggests that racism and prejudices are often learned through cultural exposure. Participants responded faster to word pairs found together in literature, indicating a potential link between cultural stereotypes and individual gut reactions.

SourceGeorgia Institute of Technology·JournalBritish Journal of Social Psychology·DateSep 29, 2011

Changing race by changing clothes

A study from Tufts University found that social status cues can alter the perception of race, revealing a complex process influenced by context and pre-existing stereotypes. The researchers used computer simulations to demonstrate how subtle effects of status cues emerge in a system similar to the human brain.

SourceTufts University·JournalPLOS ONE·DateSep 26, 2011
Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Do women have what it takes?

A Northwestern University meta-analysis reveals that leadership continues to be viewed as culturally masculine, perpetuating barriers to women's advancement. The study finds that women are seen as less qualified or natural in leadership roles, and adopting masculine behaviors can lead to being viewed as inappropriate.

SourceNorthwestern University·JournalPsychological Bulletin·DateJul 13, 2011

Couples report gender differences in relationship, sexual satisfaction over time

A study of over 1,000 couples from the US, Brazil, Germany, Japan, and Spain found that men reported higher relationship happiness and women reported higher sexual satisfaction with age. Frequent kissing and cuddling predicted happiness in men, while higher sexual functioning and more frequent sex were linked to sexual satisfaction for...

SourceIndiana University·JournalArchives of Sexual Behavior·DateJul 5, 2011

Does seeing overweight people make us eat more?

Consumers tend to eat more indulgent food after seeing someone who is overweight, according to a study published in the Journal of Consumer Research. Thinking about personal health goals and reminding oneself of the link between eating and weight problems can help people avoid overindulging.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateApr 19, 2011
DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

Gender stereotypes about math develop as early as second grade

Researchers found that American children as young as second grade adopt the cultural stereotype that math is for boys, leading to a lower association with math among girls. Parental and educational practices can help broaden interests and aspirations in elementary school.

SourceUniversity of Washington·JournalChild Development·DateMar 14, 2011

Dude, you throw like a crybaby!

A UCLA study found that body language is more likely to be judged as masculine when it conveys anger and as feminine when it conveys sadness during baseball tosses. Researchers used technology to disguise the actors' sex and presented videos to observers, who made judgments about their emotions and gender.

SourceUniversity of California - Los Angeles·JournalCognition·DateMar 2, 2011

People with low self-esteem show more signs of prejudice

A new study published in Psychological Science found that people with low self-esteem are more likely to exhibit bias against others. The researchers used the Implicit Association Test (IAT) to investigate this claim and found that feeling bad about oneself activates negative evaluations of others.

SourceAssociation for Psychological Science·JournalPsychological Science·DateFeb 23, 2011

U of M researcher discovers stereotypes can deter consumer purchases

A University of Minnesota researcher discovered that negative stereotyping can cause consumers to avoid purchases, fearing being duped. Introducing calming scents like vanilla into the transaction environment can mitigate this effect and improve purchasing intentions.

SourceUniversity of Minnesota·JournalJournal of Consumer Research·DateFeb 23, 2011
AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Racial stereotyping found in US death certificates

A study found that US death certificates exhibit racial stereotyping, with discrepancies in racial classifications varying across the population. The researchers' review of 22,905 death certificates revealed patterns reflecting long-running stereotypes about violence and alcoholism.

SourcePLOS·JournalPLOS ONE·DateJan 26, 2011

Writing exercise helps women overcome sexist stereotypes

A new study finds that a brief writing exercise can improve female students' academic performance and reduce the gender gap in college science. The exercise appears to narrow the gap by alleviating anxiety related to negative stereotypes about women in science.

SourceAmerican Association for the Advancement of Science (AAAS)·JournalScience·DateNov 25, 2010

New research from Psychological Science

Studies examine how people perceive gaze direction, detect kinship, and identify objects in space. Researchers find that subordinates' perceptions are generally more accurate than those of their bosses, while firstborns may struggle with detecting kinship among strangers.

SourceAssociation for Psychological Science·JournalPsychological Science·DateNov 19, 2010
Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

Being faced with gender stereotypes makes women less likely to take financial risks

A new study published in Psychological Science found that negative gender stereotypes can influence women's financial decision-making, making them more wary of risk. The researchers discovered that when participants were exposed to these stereotypes, women became less likely to take calculated risks and more cautious in their decisions.

SourceAssociation for Psychological Science·JournalPsychological Science·DateNov 17, 2010

'Training away stereotypes'

A study by Saleem Alhabash and colleagues found that individuals conditioned to reject racial stereotypes showed increased attention to commercials with black actors, while those in the affirmation condition decreased their attention. This paradigm demonstrates the power of media training in shaping audience responses.

SourceUniversity of Missouri-Columbia·DateNov 1, 2010

Large study shows females are equal to males in math skills

A large-scale study of 1,286,350 participants across various studies confirms that female and male math skills are substantially equal. The findings challenge long-held stereotypes and emphasize the importance of promoting confidence in girls' math abilities to encourage them to pursue careers in STEM fields.

SourceUniversity of Wisconsin-Madison·JournalPsychological Bulletin·DateOct 11, 2010
Nikon Monarch 5 8x42 Binoculars

Nikon Monarch 5 8x42 Binoculars deliver bright, sharp views for wildlife surveys, eclipse chases, and quick star-field scans at dark sites.