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Vegans develop complex skills to navigate an omnivorous society, new Concordia research shows

Researchers found three types of relational fractures: co-performance, co-learning, and marketplace. Vegans employ strategies such as decoding, decoupling, divesting, and chameleoning to cope with conflicts. These findings are transferable to other contexts, highlighting the need for social skills to navigate moral differences.

SourceConcordia University·JournalJournal of Consumer Research·TypeObservational study·DateMar 10, 2026

Science of fitting in: Do best friends or popular peers shape teen behavior?

A groundbreaking longitudinal study reveals that peer influence is specialized, with best friends primarily shaping internal emotional states and academic behaviors, while popular peers set the standard for public image and social media engagement. The findings suggest that adolescents use different mental calculations to navigate thei...

SourceFlorida Atlantic University·JournalDevelopment and Psychopathology·TypeMeta-analysis·DateMar 2, 2026

“Autoplay got me there”: How YouTube’s algorithm built a following for fascist group Patriotic Alternative

A study by City St George's criminologist Dr Tony Karas found that social media, particularly YouTube, was crucial in the radicalization process for 40 PA activists. The platform's autoplay function nudged them towards more extreme content, often with ethnonationalist views.

SourceCity St George’s, University of London·JournalStudies in Conflict and Terrorism·TypeContent analysis·DateJan 20, 2026

Fear of rejection influences how children conform to peers

Children who fear rejection are more likely to conform to academic expectations, while those expecting rejection resist conforming to both academic and popular behaviors. Rejection sensitivity is a key predictor of depression in children, influencing their emotional and cognitive reactions to potential rejection.

SourceUniversity of Georgia·JournalThe Journal of Early Adolescence·DateApr 4, 2025

How ‘self-silencing’ your opinion may change behavior

A recent study published in the Journal of Environmental Psychology found that individuals with minority viewpoints may self-silence themselves in conversation, leading to changed behavior that contradicts their true opinions. The study, led by Kristin Hurst, involved 248 undergraduate students and showed that participants who felt the...

SourceOhio State University·JournalJournal of Environmental Psychology·TypeExperimental study·DateMar 5, 2025

New research can help luxury brands counter the appeal of counterfeit goods

New research suggests that educating low-knowledge luxury consumers about the appeal of counterfeit goods can help combat the trillion-dollar counterfeit market. Consumers with high subjective knowledge in this domain are less likely to partake in counterfeits, while those with lower knowledge are more drawn to them.

SourceLehigh University·JournalJournal of the Association for Consumer Research·TypeExperimental study·DateFeb 10, 2025

New research finds employees feel pressure to work while sick, which has been shown to cost companies billions

New research finds that employees who feel pressure to work while sick experience deviant behaviors like theft and mistreatment of coworkers. The cost of such behavior, known as 'presenteeism,' can be staggering, with annual losses estimated at up to $150 billion.

SourceUniversity of South Florida·JournalJournal of Occupational and Organizational Psychology·TypeSurvey·DateSep 13, 2024

Nudges fail to motivate vaccination

A recent study found that behavioral nudges in social media ads had limited ability to encourage COVID-19 vaccination across countries. Nudge ads with messages appealing to norms and family/ community protection performed better than placebo ads, but only in certain contexts.

SourcePNAS Nexus·JournalPNAS Nexus·DateAug 6, 2024

Modesty and boastfulness – perception depends on usual performance

Research at Kobe University and University of Sussex reveals that self-presentation evaluation shifts from positive for usually poorly performing individuals to less positive around age 10. Younger children tend to view self-presenters as more competent and nice, while adults evaluate false statements more negatively.

SourceKobe University·JournalJournal of Experimental Child Psychology·TypeRandomized controlled/clinical trial·DateMar 29, 2024

When the media believe that a firm is really green

A study by Anne Jacqueminet and colleagues identifies three favorable patterns for positive media coverage: congruent signalers, balancing signalers, and firms using a combination of less credible signals. Highly credible third-party signals play a complex role in media perception, delivering a single congruent message.

SourceBocconi University·JournalAcademy of Management Journal·DateMay 31, 2023

Organizations must go beyond medical views on menopause to support women’s professional aspirations - study

A new study calls on organizations to adopt a 'dialectic of zest' tool to destigmatize menopause and encourage women's liberation in the workplace. The research highlights the need for a holistic approach to organizational care, considering both objective and ambitious concerns of women experiencing menopause.

SourceUniversity of Birmingham·JournalGender Work and Organization·TypeLiterature review·DateMay 23, 2023

Copy-cat? Youth with few friends conform to stay in a friend’s ‘good graces’

Researchers found that children with fewer friends are more susceptible to influence from partners who have more friends, promoting compatibility and reducing dissimilarity. Conformity helps preserve existing friendships by strengthening similarities and reducing potential sources of conflict.

SourceFlorida Atlantic University·JournalJournal of Youth and Adolescence·TypeData/statistical analysis·DateFeb 7, 2023

Will the airline industry ever steer away from gender conformity?

A recent study found that the airline industry maintains feminine cabin crews through strict appearance standards and grooming guidelines. Researchers discovered that female flight attendants are expected to maintain a slim body and adhere to traditional gender norms, with subtle forms of resistance occasionally employed.

SourceUniversity of Surrey·JournalAnnals of Tourism Research·TypeObservational study·DateJan 17, 2023

Changing your mind based on information, or simply to conform? Brain activity differentiates between types of social influence

A study published in PLOS Biology reveals distinct brain regions associated with informational and normative social influence. The researchers found that the dorsal anterior cingulate cortex (dACC) is active when people conform to information, while normative influence is linked to stronger connections between dACC and other social pro...

SourcePLOS·JournalPLOS Biology·TypeExperimental study·DateMar 3, 2022

Rates of infectious disease linked to authoritarian attitudes and governance – study

A new study reveals a strong connection between infection rates and strains of authoritarianism in public attitudes and politics. The research found that the more infectious US cities and states had more authoritarian-leaning citizens, with correlations between higher disease rates and conservative voting patterns.

SourceUniversity of Cambridge·JournalJournal of Social and Political Psychology·TypeExperimental study·DateSep 21, 2021

Changes in writing style provide clues to group identity

A new study shows that people's writing styles reflect the norms of the social group they belong to. Researchers analyzed online forum posts from parents and feminists to demonstrate their method, finding an accuracy of 70% in detecting which group identity was active. This discovery has implications for understanding how people switch...

SourceUniversity of Exeter·JournalBehavior Research Methods·DateFeb 24, 2021

A dynamic genetic code based on DNA shape

A new study published in European Journal of Human Genetics reveals that the left-handed Z-DNA conformation plays a key role in regulating type I interferon responses, which are involved in fighting viruses and cancer. The study analyzes families with variants in the ADAR gene and confirms a biological function for the left-handed conf...

SourceInsideOutBio·JournalEuropean Journal of Human Genetics·DateJul 18, 2019

Tight-knit teammates may conform to each other's behavior

A study found that athletes who feel more closely connected to their teammates are more likely to conform to their behaviors, including both positive and risky actions. The researchers suggest that teams should find ways to encourage bonding without pressuring members to engage in negative behavior.

SourcePenn State·JournalJournal of Sport and Exercise Psychology·DateAug 29, 2018

The genome guardian turns to the dark side: Opportunity for drug discovery against cancer?

A research group has developed a new technique to study the behavior of p53 conformers, which are prone to forming amyloid aggregates that contribute to cancer development. The approach allows researchers to observe these conformers before they aggregate, providing potential tools for understanding and blocking their formation.

SourcePublicase International·JournalJournal of Biological Chemistry·DateMay 31, 2018

Gender norms are still important for women's choice of college major

A study suggests that women's conformity to traditional feminine norms affects their choice of college majors. Women conforming more closely to these norms are less likely to pursue STEM fields or arts/humanities, while those who align with caregiving and domesticity norms are more likely to choose STEM or clinical fields.

SourceSpringer·JournalGender Issues·DateAug 17, 2017

Sexism may be harmful to men's mental health

A recent study published by the American Psychological Association found that men who conform strongly to traditionally masculine norms are more likely to have poorer mental health outcomes. Furthermore, these individuals are also less likely to seek psychological help, highlighting the potential harm of sexist attitudes on men's menta...

SourceAmerican Psychological Association·JournalJournal of Counseling Psychology·DateNov 21, 2016

What's in a name? For young Chinese consumers, it's about culture mixing

A new study by University of Illinois professor Carlos J. Torelli found that younger, more educated Chinese consumers tend to favor phonosemantic brand translations, which integrate both sound and meaning into a product's name. This approach signals cultural sensitivity and respect for the local culture.

SourceUniversity of Illinois at Urbana-Champaign, News Bureau·JournalJournal of Cross-Cultural Psychology·DateOct 3, 2016

For sensation-seekers, the color red can elicit rebelliousness, study finds

A new study by University of Illinois expert Ravi Mehta found that the color red can elicit noncompliant behavior, also known as a rebellious streak, in individuals who are high on the sensation-seeking scale. This effect is due to the arousal caused by exposure to the color red, which leads to reactance and increases noncompliance.

SourceUniversity of Illinois at Urbana-Champaign, News Bureau·JournalJournal of Consumer Psychology·DateAug 17, 2016

Ants in the lead

A team of ants uses a balance between individual direction and conformist behavior to move food towards their nest, making adjustments as needed. This cooperative behavior enables the group to optimize their movement, with well-informed individuals steering the load.

SourceWeizmann Institute of Science·JournalNature Communications·DateJul 30, 2015

Talk is cheap: New study finds words speak louder than actions

A new study published in the Journal of Personality and Social Psychology found that people are more likely to conform to others' preferences than actions. Researchers designed six experiments involving everyday activities to test this theory, revealing a pervasive tendency to adopt others' judgments as one's own.

SourceUniversity of Chicago Booth School of Business·JournalJournal of Personality and Social Psychology·DateJun 29, 2015

Political correctness in diverse workplace fosters creativity

A study by University of California - Berkeley Haas School of Business researchers finds that political correctness in the workplace boosts creativity among mixed-sex teams by clarifying expectations and reducing sexist language. This challenges the conventional view that PC constraints stifle creative expression.

SourceUniversity of California - Berkeley Haas School of Business·JournalAdministrative Science Quarterly·DateDec 1, 2014

Don't be an outsider!

A study found that two-year-old children conform to the behavior of their peers more often than great apes. Children conformed more than half the time, while chimpanzees and orangutans stuck to their learned strategy.

SourceMax-Planck-Gesellschaft·JournalPsychological Science·DateNov 4, 2014

Fair bosses pay a price

A new study by Michigan State University found that fair bosses can be emotionally draining due to the need to monitor fairness in workplace decisions. This 'procedural justice' requires managers to suppress personal biases and maintain consistency, leading to mental fatigue.

SourceMichigan State University·JournalJournal of Applied Psychology·DateMar 24, 2014

What's so bad about feeling happy?

Research reveals that various cultures have differing attitudes towards happiness, with some valuing it as a supreme goal while others avoid it due to superstition or fear of negative consequences. The study highlights the complexities of cultural differences in happiness aversion.

SourceSpringer·JournalJournal of Happiness Studies·DateMar 17, 2014

Culture vultures

Researchers observed 'striking' fickleness in male monkeys when copying the behaviour of others in new groups. The study provides rare experimental proof of cultural transmission in wild primates and sheds light on the evolution of human desire to seek out local knowledge.

SourceUniversity of St. Andrews·JournalScience·DateApr 25, 2013

Human obedience: The myth of blind conformity

Classic studies on obedience and conformity have been revisited to show that people do not blindly conform but actively identify with and believe in the authority's actions. The authors' own prison experiment found that participants only acted in terms of group membership and empowered themselves to resist their assigned position.

SourcePLOS·JournalPLOS Biology·DateNov 20, 2012