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New study identifies behaviours influencing prescribing decisions for new medicines in neurodegenerative disease

A new pan-European study identified the psychological and contextual factors that shape decision-making among healthcare professionals. The findings provide important insights into how behaviour change frameworks could support the uptake of new treatments, with the strongest lever being to shift intention to prescribe.

SourceAston University·JournalPLOS One·TypeMeta-analysis·DateJul 28, 2026

Crowd reactions influence whether people receive controversial political messages positively or negatively

A new study by Aston University researchers suggests that positive crowd reactions like applause and laughter can make controversial political messages more acceptable to viewers. The research found that mixed laughter and booing were particularly damaging to the message, reducing ratings compared to other conditions.

SourceAston University·JournalFrontiers in Political Science·TypeObservational study·DateJul 22, 2026

Nostalgia and family traditions are major barriers to adoption of plant-based diets, Stirling study finds

A new study found that nostalgia and family traditions are major barriers to adopting plant-based diets, with personal experiences and cultural identities playing a significant role. Researchers suggest recreating nostalgic or culturally significant dishes using vegan ingredients can make dietary change feel more accessible.

SourceUniversity of Stirling·JournalPsychology of Human-Animal Intergroup Relations·TypeMeta-analysis·DateJul 21, 2026

Cooperation beats selfishness more often than scientists thought

A new study reveals that cooperation does not require close family ties or reputation, but rather opponent-specific responses, leading to the emergence of cooperative behavior. This finding challenges conventional evolutionary theory and has implications for the design of more collaborative artificial intelligence systems.

SourceThe Hebrew University of Jerusalem·JournalProceedings of the National Academy of Sciences·TypeData/statistical analysis·DateJul 20, 2026

For consumers, distrust outweighs trust

A recent study by Annabelle Roberts found that consumers tend to distrust others after a negative experience, and this distrust can be difficult to overcome. The researchers conducted 21 studies involving nearly 12,000 people and discovered that people learn attitudes from a single trust interaction, whether positive or negative.

SourceUniversity of Texas at Austin·JournalJournal of Experimental Social Psychology·DateJul 20, 2026

When work and family collide, job flexibility helps shape who adjusts

Research reveals that job characteristics, including schedule flexibility and indispensability, influence how couples balance work and family responsibilities. The study found that women were more likely to make adjustments to support family needs, but this effect was attributed to differences in job characteristics rather than gender.

SourceRice University·JournalPersonnel Psychology·TypeObservational study·DateJul 17, 2026

How virtual reality can transform behavioral science and enhance reproducibility

Researchers outline a future vision for VR research that prioritizes open science practices and technological accessibility. The Openverse protocol addresses interoperability, procedural standardization, and data sharing to improve VR study quality and address the reproducibility crisis.

SourceUniversity of California - Merced·JournalProceedings of the National Academy of Sciences·TypeExperimental study·DateJul 14, 2026

Center for BrainHealth partners with Dr. Krystal Sexton as senior advisor, workplace initiatives to advance global brain health strategy

The Center for BrainHealth has partnered with Dr. Krystal Sexton to expand its workplace-focused strategy, providing science-based tools to optimize workforce performance and resilience. The partnership aims to equip organizations with scalable solutions to enhance adaptability, innovation, and long-term performance.

Carnegie Mellon-led research shows how behavioral science silently protects American consumers and patients

A new PNAS special feature showcases the critical role of behavioral and decision sciences in U.S. governance, highlighting how psychological and economic research protect public health, consumer rights, and finances across federal agencies. The research demonstrates how 'invisible' scientific frameworks streamline medical drug reviews...

SourceCollege of Engineering, Carnegie Mellon University·JournalProceedings of the National Academy of Sciences·DateJul 6, 2026

Beyond the 24-hour day: How employee biological clocks and beliefs drive workplace cooperation

A groundbreaking new study introduces the concept of Time-Extension Self-Efficacy (TESE), which predicts an employee's willingness to go the extra mile at work. The research found that organizations can influence these beliefs through simple recall exercises, boosting TESE and encouraging greater collaboration and flexibility.

SourcePortland State University·JournalOrganizational Behavior and Human Decision Processes·DateJul 2, 2026

Researchers identify genetic differences affecting toddler activity levels and discover they are also associated with ADHD

A study published in Nature Human Behaviour has identified genetic differences affecting toddler activity levels, which also overlap with Attention Deficit Hyperactivity Disorder (ADHD). The research found that 10% of the variation in toddler activity levels can be explained by common genetic differences discovered by the researchers.

SourceUniversity of Surrey·JournalNature Human Behaviour·DateJul 1, 2026

Boosting vaccine uptake goal for experts’ Colombia meeting

Aberystwyth University experts Dr Kate Parsons and Dr Simon Payne will lead sessions on boosting vaccine uptake at the upcoming international meeting in Colombia. The workshop aims to bridge the gap between laboratory research and real-world impact by applying behavioural science principles to improve vaccine acceptance and delivery.

Could seeing themselves in a mirror help babies copy others?

A recent study found that exposure to their own reflection in 4-month-old infants enhanced neural processing of others' facial actions but did not increase facial mimicry. The results suggest that simple experiences like seeing one's own reflection can shape the social brain from an early age.

SourceBIAL Foundation·JournalDevelopmental Science·TypeExperimental study·DateJun 17, 2026

When health matters, status doesn't

A study found that people tend to focus on their personal outcome instead of comparing themselves to others when making status decisions involving health. In non-health situations, participants preferred to come out ahead of others, but this changed once health information was introduced, shifting them towards choosing what was best fo...

SourceUniversity of East London·JournalReview of Behavioral Economics·TypeExperimental study·DateJun 17, 2026

Can’t stick to a diet? Try intermittent fasting for weight loss

A study published in Clinical Nutrition found that participants on an intermittent fasting diet lost around seven kilograms in six months, compared to two kilograms lost by those on the standard diet. The researchers suggest that this diet may drive weight loss through different psychological and behavioural pathways.

SourceAdelaide University·JournalClinical Nutrition·TypeRandomized controlled/clinical trial·DateJun 16, 2026

New Frontiers in Psychology study flips mental health paradigm: Proactive brain training builds community resilience before crisis hits

A new study published in Frontiers in Psychology reveals that proactive brain training can strengthen the human mind before mental health challenges take root. The research found that a five-minute daily training program delivered digitally can lower stress, lift mental health metrics, and improve cognitive clarity among adults with an...

SourceCenter for BrainHealth·JournalFrontiers in Psychology·TypeObservational study·DateJun 9, 2026

Cultural backgrounds shape financial forecasts

Researchers found that analysts from countries with a strong emphasis on long-term planning are better at predicting long-term earnings and making more profitable stock picks. These analysts also prompted managers to disclose more long-term information during earnings calls, providing a valuable perspective for investors.

SourceUniversity of Texas at Austin·JournalContemporary Accounting Research·DateJun 9, 2026