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Field tests: Clearing aisle islands boosts sales

A study by University of Innsbruck researchers found that removing secondary product displays in crowded supermarket aisles increases sales by 11.5% due to increased browsing and interactions. Shopping carts amplify the negative effects, making narrow aisles feel tighter and reducing perceived control.

SourceUniversity of Innsbruck·JournalPLOS One·TypeExperimental study·DateApr 22, 2026

The Swedish flag – a force for unity

Research found that exposure to the Swedish flag reduces aversion towards political opponents, indicating it can be a force for unity. The study, involving 1,200 participants in Sweden and 1,200 in Denmark, suggests that the flag reminds people of shared Swedish identity, leading to increased tolerance.

SourceUppsala University·JournalEuropean Journal of Political Research·TypeExperimental study·DateMar 12, 2026

Noninvasive brain treatment reduces traumatic memories

Researchers developed a new approach to treating post-traumatic stress disorder (PTSD) using noninvasive brain stimulation, which significantly reduced intrusive memories in individuals with the condition. The treatment targeted the hippocampus and surrounding regions, showing promising results in alleviating PTSD symptoms.

SourceTel-Aviv University·JournalBrain Stimulation·DateFeb 4, 2026

The places we make memories help us inscribe them

Researchers at Columbia University found that people form stronger memories when in familiar locations, as the brain creates a deeper and richer memory for events. The study also suggests that prior knowledge is crucial in learning and that neuro-imaging can identify gaps in knowledge that need to be repaired.

SourceColumbia University·JournalNature Human Behaviour·TypeExperimental study·DateJan 8, 2026

Vision-impaired individuals estimate the arrival time of approaching vehicles surprisingly

A new international study found that people with central vision loss can judge the motion of vehicles almost as accurately as those with normal vision. When both visual and auditory information were available, the two groups showed comparable accuracy in estimating the arrival time of approaching vehicles. The research, published in PL...

Optimists are alike, every pessimist has their own way

A study by Kobe University found that optimists' brains work similarly when imagining future events, while pessimists' brains show more individuality. This commonality may explain why optimists are seen as more sociable and satisfied with their social relationships.

SourceKobe University·JournalProceedings of the National Academy of Sciences·TypeExperimental study·DateJul 21, 2025

Why people reject new rules – but only until they take effect

A study by Technical University of Munich and University of Vienna found that resistance to restrictive measures is often less robust than feared by policymakers. Once the new rules come into force, people's attitudes towards them decline significantly, revealing a psychological mechanism behind this phenomenon.

SourceTechnical University of Munich (TUM)·JournalProceedings of the National Academy of Sciences·TypeExperimental study·DateMay 8, 2025

Brain research: Study shows how brain stimulation can influence decisions

A new study by Martin-Luther-University Halle-Wittenberg found that brain stimulation can influence decisions, making choices faster with anodal stimulation and slower with cathodal stimulation. The research used transcranial direct current stimulation to activate or inhibit specific brain regions.

SourceMartin-Luther-Universität Halle-Wittenberg·JournalJournal of Cognitive Neuroscience·TypeExperimental study·DateApr 14, 2025

New research reveals psychological ‘booster shots’ can strengthen resistance to misinformation over time

A new study found that psychological booster shots, such as memory-enhancing exercises and follow-up reminders, can significantly enhance long-term resistance to misinformation. The interventions were effective in improving memory retention and helping individuals recognize and resist misleading information more effectively over time.

SourceUniversity of Oxford·JournalNature Communications·TypeExperimental study·DateMar 11, 2025

Traditional Mayan practices have long promoted unique levels of family harmony. But what effect is globalization having?

Research by UC Santa Cruz psychologist Barbara Rogoff finds that globalization has reduced collaborative interactions among Mayan families, but they still prioritize harmonious relations and community involvement. The traditional practice of Learning by Observing and Pitching In remains a key strength for Indigenous communities.

SourceUniversity of California - Santa Cruz·JournalChild Development·DateNov 15, 2024

Morphing facial technology sheds light on the boundaries of self-recognition

A study by Dr. Shunichi Kasahara found that levels of identification with one's face remain consistent regardless of agency or control over facial movements. The results suggest that a sense of agency does not significantly impact our ability to judge our facial identity, even in scenarios like deepfakes.

SourceOkinawa Institute of Science and Technology (OIST) Graduate University·JournalScientific Reports·TypeExperimental study·DateAug 29, 2024

Authority's physical proximity means greater obedience. New look at results of famous experiment

Researchers from SWPS University have re-examined the causes of obedience in the iconic Milgram experiment. The team found that physical proximity to the experimenter enhances subjects' willingness to obey, while proximity to the learner reduces it. This new understanding sheds light on the complex dynamics underlying human behavior.

SourceSWPS University·JournalThe Journal of Social Psychology·DateJun 18, 2024

Friends with health benefits: How the buddy system pays off when pursuing goals

A field experiment found that exercising with a friend increases visits by 35% and boosts overall gym attendance. Social incentives also foster stronger social bonds and create greater accountability, making goals more attainable. This study suggests using joint-incentive programs can boost employee engagement and motivation.

SourceUniversity of California - Berkeley Haas School of Business·JournalManagement Science·TypeExperimental study·DateMay 1, 2024

The sense of smell is influenced by cues from other senses

A recent study published in Journal of Neuroscience found that the sense of smell is highly influenced by cues from other senses, such as sight and hearing. The researchers used behavioral experiments and brain imaging methods to show how the olfactory brain processes smells, highlighting its unique ability to detect unexpected odors.

SourceStockholm University·TypeExperimental study·DateApr 5, 2024

Modesty and boastfulness – perception depends on usual performance

Research at Kobe University and University of Sussex reveals that self-presentation evaluation shifts from positive for usually poorly performing individuals to less positive around age 10. Younger children tend to view self-presenters as more competent and nice, while adults evaluate false statements more negatively.

SourceKobe University·JournalJournal of Experimental Child Psychology·TypeRandomized controlled/clinical trial·DateMar 29, 2024

Our sense of smell changes the colors we see, show scientists

A study in Frontiers in Psychology found that unconscious 'crossmodal' associations with our sense of smell can distort perception of colors. Participants adjusted sliders to change the color of a square, but their choices were influenced by the odor they smelled, such as perceiving coffee as a reddish-brown color instead of neutral grey.

SourceFrontiers·JournalFrontiers in Psychology·TypeExperimental study·DateOct 6, 2023

Mental imagery a helpful way to distract teens from negative thought patterns, OSU study finds

A recent study from Oregon State University found that refocusing on mental imagery is a more effective distraction than verbal thoughts for adolescents stuck in negative thought spirals. The study, led by Hannah Lawrence, suggests that mental imagery can help break up the thought spiral and seek help from a therapist or support system.

SourceOregon State University·JournalJournal of Affective Disorders·TypeExperimental study·DateApr 27, 2023

Managers exploit loyal workers over less committed colleagues

A new study found that managers target loyal workers for exploitative practices, such as unpaid work and extra job tasks. The study suggests that loyalty can lead to a vicious cycle where loyal workers are more likely to be exploited and then become even more loyal, making them more susceptible to exploitation in the future.

SourceDuke University·JournalJournal of Experimental Social Psychology·TypeExperimental study·DateMar 20, 2023

U.S. political partisanship affects first impressions of faces

An experimental study found that U.S. political partisanship strongly influences first impressions of strangers' faces, affecting their perceived likability and competence. Disclosure of partisan affiliation had a greater impact on impressions than non-disclosure.

SourcePLOS·JournalPLOS ONE·TypeExperimental study·DateNov 9, 2022

New motorcycle lighting design could save lives

Researchers at Rice University have developed a new motorcycle lighting design that could help prevent accidents by improving visibility for other drivers. The six-light configuration, which illuminates the full height and width of the bike, was found to reduce response times by up to 0.8 seconds.

SourceRice University·JournalTransportation Research Part F Traffic Psychology and Behaviour·TypeComputational simulation/modeling·DateOct 18, 2022

A new take on the ‘marshmallow test’: When it comes to resisting temptation, a child's cultural upbringing matters

A new study found that children from Kyoto, Japan, waited three times longer for food than for gifts, while those from Boulder, Colorado, waited nearly four times longer for gifts. The study suggests that cultural upbringing plays a significant role in shaping children's self-control and habits.

SourceUniversity of Colorado at Boulder·JournalPsychological Science·DateJul 21, 2022

New study finds public health messaging could benefit from an ‘autonomy-supportive’ approach

A recent study by Durham University and Illinois Institute of Technology found that controlling message approaches can have negative effects on attitudes towards social distancing during the COVID-19 pandemic. In contrast, an autonomy-supportive approach was shown to lower feelings of defiance and increase positive motivation.

SourceDurham University·JournalProceedings of the National Academy of Sciences·DateMay 27, 2022

CAS(ME)3: Next-generation Micro-expression database with depth information and high ecological validity

Researchers have developed CAS(ME)3, a large-scale micro-expression database with depth information and high ecological validity. The database contains 1,109 manually labeled micro-expressions and 3,490 macro-expressions, allowing for more accurate emotional analysis and recognition.

SourceChinese Academy of Sciences Headquarters·JournalIEEE Transactions on Pattern Analysis and Machine Intelligence·TypeExperimental study·DateMay 16, 2022

Genetic study suggests more sensitive people respond better to couple’s therapy

A genetic study published at Queen Mary University of London found that individuals with higher genetic sensitivity benefit more from couple's therapy, particularly in the long-term. The researchers used genome-wide data to assess genetic sensitivity and found that it had a significant impact on marital satisfaction over time.

SourceQueen Mary University of London·JournalJournal of Consulting and Clinical Psychology·TypeExperimental study·DateFeb 2, 2022

Ever been lost in the grocery store? Researchers are closer to knowing why it happens

A new study suggests that the brain uses a mechanism called 'repulsion' to differentiate between similar environments. Researchers found that when participants were asked about stores shared between two cities, their brains showed surprisingly different patterns of activity, indicating that they were treating these familiar locations a...

SourceUniversity of Arizona·JournalNature Communications·TypeObservational study·DateNov 16, 2021